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The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers
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Ep 80: Crafting authentic brands and storytelling in the built environment with Emma Hutton and Nina Farrell
Manage episode 450276284 series 2941560
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FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session.
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Today's episode is all about brand and storytelling but from a consultant's perspective.
My guests Nina Farrell from &Agency and Emma Hutton from Hutton are two consultants that I've known for quite a while and work predominately with mid-sized architecture firms.
Key discussion topics include:
- Understanding the connection between storytelling and brand
- How to develop your brand strategy to differentiate your practice
- The need to build strong brand foundations
- Whether brand or strategy are a 'dirty' word
- Ways to uncover client perceptions about your firm
Resources and links
About the show
The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.
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📲 Share about the show on socials
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Marketing AI use case survey
Hey marketers, I need your help... Over summer, I'm gearing up for my next themed podcast mini-series looking at marketers and AI and I need your help to fill in a quick survey about how you're using AI in your day-to-day work. I'm interested in hearing how AI is or isn't transforming your marketing work? What tools you're using? What's working and what's not? I've created a 2-3 minute survey to understand how marketers are really using AI, and I'd love your input. The findings will be shared in upcoming podcast episodes, and I'll share a summary report with all participants – so do leave your email at the end if you want a copy. 👉 Take the survey: https://form.jotform.com/251134293448053
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