How To Reduce Risk And Tilt The Market To Your Favor With Joe Brotherton | The Business Coach- Ep 60

The Business Coach

Join host David Finkel in an enlightening interview with serial entrepreneur and Maui Mastermind advisor, Joe Brotherton. In this episode, Joe shares his incredible journey from ex-hippie to successful business owner, highlighting the pivotal moments that shaped his career. Delve deep into the concept of risk in business, the value of pilots and test studies, and how to make intelligent business moves. Joe reveals insightful strategies on managing risk, including his valuable advice on dealing with insurance claims and the importance of early adjuster meetings. Additionally, learn how to leverage the 'value of a chance' and the role of experimentation in building a thriving business. Don't miss this episode packed with actionable insights and inspiring stories from a business veteran.
00:00 Introduction and Personal Reflections on Risk
00:33 Welcome to the Business Coach Podcast
01:04 Introducing Joe Brotherton: A Serial Entrepreneur
01:42 Joe's Journey from Hippie to Business Mogul
03:51 The Importance of Risk Management in Business
05:05 Interview with Joe Brotherton Begins
06:19 Joe's Insights on Business Risk and Investment
09:24 Analyzing Risk and Making Informed Decisions
13:14 Real Estate Deals and Risk Perception
15:50 The Value of Options in Business
19:30 Risk and Reward: Calculating the Odds
20:13 The Role of Pilots in Business Experiments
21:16 Learning from Failures and Pilots
22:29 The Value of a Chance in Business
29:20 Insurance as a Risk Management Tool
30:23 Dealing with Major Losses and Insurance Claims
35:34 Selling a Business: Overcoming Fear and Deal Fatigue
40:35 Final Thoughts on Risk and Business Success
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