Audacious Marketing to Stand Out in an AI World with Mark Schaefer

The Business Of Marketing

#Entrepreneur #Business #Marketing #Content Monsta #A. Lee Judge of Content Monsta #Content #Contentmarketing #DigitalMarketer #Socialmarketing #Socialmedia

28:52

Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

15 days ago 35:21

MP3•Episode home

Best-selling author Mark Schaefer shares how marketers can thrive in AI by leaning into what machines can’t replicate: creativity, community, and courage.

Drawing from his latest book Audacious, Mark breaks down how to create standout content, build trust through word-of-mouth, and foster shared experiences that make your brand unforgettable.

Grab a copy of Audacious by Mark Schaefer here: https://amzn.to/44zPOpO

It’s about finding your edge as a human.

Conversation points:

Why “competence” is the most dangerous place to be
The 3 ways to disrupt your marketing story (without a huge budget)
How to create content that feels like art—not just output
Why word-of-mouth is your most overlooked growth strategy
What “collective effervescence” means—and how it builds community
How boldness, personal brand, and belonging keep marketers irreplaceable

00:00 - The Power of Word-of-Mouth & Why It's Overlooked
00:32 - Why "Boring" Marketing is the Default
01:33 - Overcoming Fear & Pushing the Limits in Marketing
03:35 - Disruptive Marketing: Standing Out with Small Budgets
05:12 - Case Studies: Telling Stories in New Places
06:26 - Disrupting the Narrative & Breaking Marketing Taboos
07:15 - The Decline of Trust in Brands & The Rise of Word-of-Mouth
10:32 - Creating Shared Experiences & Collective Effervescence
13:31 - The Loss of Shared Culture & Music as a Metaphor
15:39 - How AI is Shaping Content Bubbles (and Business Opportunity)
18:04 - Human Connection, Art, and Content in an AI World
22:39 - Community, Personal Branding, and Belonging
28:43 - Measuring Audacious Marketing & Creating Impact
33:13 - Wrap Up: Key Takeaways, Mark’s Books, and Where to Connect

A. Lee Judge is the creator and host of The Business of Marketing podcast.
Please follow the podcast on your favorite podcast listening platform.

This podcast is produced by Content Monsta - A leading producer of B2B Content.

69 episodes

Audacious Marketing to Stand Out in an AI World with Mark Schaefer

The Business Of Marketing

published 15 days ago

MP3•Episode home

Best-selling author Mark Schaefer shares how marketers can thrive in AI by leaning into what machines can’t replicate: creativity, community, and courage.

Drawing from his latest book Audacious, Mark breaks down how to create standout content, build trust through word-of-mouth, and foster shared experiences that make your brand unforgettable.

Grab a copy of Audacious by Mark Schaefer here: https://amzn.to/44zPOpO

It’s about finding your edge as a human.

Conversation points:

Why “competence” is the most dangerous place to be
The 3 ways to disrupt your marketing story (without a huge budget)
How to create content that feels like art—not just output
Why word-of-mouth is your most overlooked growth strategy
What “collective effervescence” means—and how it builds community
How boldness, personal brand, and belonging keep marketers irreplaceable

A. Lee Judge is the creator and host of The Business of Marketing podcast.
Please follow the podcast on your favorite podcast listening platform.

This podcast is produced by Content Monsta - A leading producer of B2B Content.

69 episodes

#Entrepreneur #Business #Marketing #Content Monsta #A. Lee Judge of Content Monsta #Content #Contentmarketing #DigitalMarketer #Socialmarketing #Socialmedia

All episodes

The Business Of Marketing

1
How to Build a Scalable Content Engine That Boosts Visibility and Saves Budget 27:10

13 hours ago27:10

27:10

In this special internal episode, A. Lee Judge and Marc Raco from Content Monsta unpack how companies can build content engines that deliver consistent visibility, authority, and demand—without burning out their teams. They reveal why framing matters when selling marketing initiatives internally, how to build a content engine from expert conversations, resulting in multiple formats and a steady cadence of content creation. Conversation points: The difference between a content engine and a visibility engine Why “raw material” is your most valuable marketing asset Get budget! How to frame marketing projects around benefits, not features Strategies for turning one conversation into dozens of content assets Why regular cadence (like podcasts) builds consistency and momentum 0:00 - Intro: Framing the Conversation on Content Engines 0:42 - What is a Content Engine? Evolution of Content Strategy 2:37 - Content Engine vs. Visibility Engine: Defining Your Mission 5:07 - Real-World Example: Leveraging Expert Interviews 8:17 - Naming & Framing Raw Content: Getting Internal Buy-In 10:53 - Selling Content Creation Internally: Focus on Benefits, Not Features 14:10 - Building Output: Multi-Format Content from a Single Session 18:08 - Shifting Mindsets: From “We Want a Podcast” to Content Ecosystem 20:09 - Repurposing Content: Long-Form, Mid-Form, Shorts, Podcasts, and Articles 21:40 - The Value of Cadence: Keeping the Engine Running 23:55 - Capture What You’re Already Doing: Internal Conversations as Content 25:32 - Final Advice: Framing Content Engines for Approval & Success A. Lee Judge is the creator and host of The Business of Marketing podcast . Please follow the podcast on your favorite podcast listening platform. This podcast is produced by Content Monsta - A leading producer of B2B Content.…

The Business Of Marketing

1
Why Every Modern Marketer Needs to Master Prompting and Embrace AI for Growth with Pam Didner 31:47

8 days ago31:47

31:47

Pam Didner , B2B marketing expert and author of The Modern AI Marketer, joins A. Lee Judge to break down why prompting, automation, and AI-driven workflows are now critical for marketers. She shares practical frameworks for individuals, teams, and enterprises - and explains why focusing on workflows (not tools) is the key to staying competitive. If you want real-world strategies to future-proof your marketing career in an AI-first world, this conversation is essential. Conversation points: Why prompting is now a core skill for marketers (not just a tech thing) How to automate repetitive marketing tasks with AI Scaling AI across marketing teams without creating chaos Why chasing AI news headlines wastes time, and what to focus on instead How Copilot, ChatGPT, and enterprise AI tools fit into future workflows Practical frameworks for evolving your marketing career with AI 0:00 - The AI News Overload & Introduction to Guest Pam Didner 1:51 - Pam's New Book: AI for the Modern Marketer 3:46 - B2B Focus & Who the Books Are For 4:39 - Is Prompting Now a Core Marketing Skill? 5:20 - Will Prompt Engineering Become a Marketing Job? 8:12 - Scaling AI in Marketing: Individual, Team, and Enterprise Levels 12:40 - Frameworks for Implementing AI & Marketing Workflow Automation 15:41 - Automating Repetitive Tasks vs. Human Creativity 19:25 - How to Keep Up (or Not) with the Rapid Pace of AI 24:08 - Copilot vs. Other LLMs: Enterprise AI Tool Choices 28:26 - Final Book Overview & Where to Connect with Pam A. Lee Judge is the creator and host of The Business of Marketing podcast . Please follow the podcast on your favorite podcast listening platform. This podcast is produced by Content Monsta - A leading producer of B2B Content.…

The Business Of Marketing

1
Audacious Marketing to Stand Out in an AI World with Mark Schaefer 35:21

15 days ago35:21

35:21

Best-selling author Mark Schaefer shares how marketers can thrive in AI by leaning into what machines can’t replicate: creativity, community, and courage. Drawing from his latest book Audacious , Mark breaks down how to create standout content, build trust through word-of-mouth, and foster shared experiences that make your brand unforgettable. Grab a copy of Audacious by Mark Schaefer here: https://amzn.to/44zPOpO It’s about finding your edge as a human. Conversation points: Why “competence” is the most dangerous place to be The 3 ways to disrupt your marketing story (without a huge budget) How to create content that feels like art—not just output Why word-of-mouth is your most overlooked growth strategy What “collective effervescence” means—and how it builds community How boldness, personal brand, and belonging keep marketers irreplaceable 00:00 - The Power of Word-of-Mouth & Why It's Overlooked 00:32 - Why "Boring" Marketing is the Default 01:33 - Overcoming Fear & Pushing the Limits in Marketing 03:35 - Disruptive Marketing: Standing Out with Small Budgets 05:12 - Case Studies: Telling Stories in New Places 06:26 - Disrupting the Narrative & Breaking Marketing Taboos 07:15 - The Decline of Trust in Brands & The Rise of Word-of-Mouth 10:32 - Creating Shared Experiences & Collective Effervescence 13:31 - The Loss of Shared Culture & Music as a Metaphor 15:39 - How AI is Shaping Content Bubbles (and Business Opportunity) 18:04 - Human Connection, Art, and Content in an AI World 22:39 - Community, Personal Branding, and Belonging 28:43 - Measuring Audacious Marketing & Creating Impact 33:13 - Wrap Up: Key Takeaways, Mark’s Books, and Where to Connect A. Lee Judge is the creator and host of The Business of Marketing podcast . Please follow the podcast on your favorite podcast listening platform. This podcast is produced by Content Monsta - A leading producer of B2B Content.…

The Business Of Marketing

1
Unlocking CMO Success and Strategies with Drew Neisser 36:37

22 days ago36:37

36:37

Drew Neisser , author of Renegade Marketing and founder of CMO Huddles, shares what he’s learned from interviewing hundreds of top CMOs. He reveals how the best marketers earn trust in the C-suite, build real influence, and prove marketing’s value through smart business alignment. From building pricing power to reshaping internal messaging, Drew explains how today’s marketing leaders can do more than drive leads—they can shape strategy, revenue, and long-term brand value. Conversation points: How to shift marketing’s perception from expense to investment Why great CMOs focus on CFO buy-in and shared strategy The power of pricing as a measure of brand and marketing strength What “team selling” really looks like in modern B2B Why AI shouldn’t speed up your junk—it should support your strategy The one CMO mindset shift that changes everything 0:00 - Introduction to Content That Resonates 0:22 - Welcome and Overview with A. Lee Judge 1:15 - Insights from CMO Huddles 3:28 - Internal Marketing Strategies 4:47 - The Importance of Shared Vision 6:43 - Understanding the Time Frame Lag in Marketing 10:23 - Managing Pressures in the ChatGPT World 14:09 - Addressing Sales and Marketing Alignment 19:57 - Importance of Pricing Power 26:35 - Content Creation Efficiency 28:04 - AI Integration in Marketing Operations A. Lee Judge is the creator and host of The Business of Marketing podcast . Please follow the podcast on your favorite podcast listening platform. This podcast is produced by Content Monsta - A leading producer of B2B Content.…

The Business Of Marketing

1
Using Behavioral Science in Marketing to Influence Customers with Nancy Harhut 33:06

5 weeks ago33:06

33:06

Nancy Harhut , author of Using Behavioral Science in Marketing , breaks down the psychology behind consumer decision-making and how marketers can apply these insights to drive action. She reveals how small, science-backed tweaks in messaging, design, and pricing can dramatically increase conversions. From the power of social proof to the influence of scarcity and authority, Nancy shares how behavioral science can make your marketing more persuasive, effective, and profitable. Conversation points: How behavioral science influences consumer decision-making Why people follow the “magnetic middle” in pricing psychology The power of scarcity, urgency, and exclusivity in marketing How social proof and authority drive higher conversions Behavioral science tactics that every marketer should test The ethical line: Motivating vs. manipulating customers A. Lee Judge is the creator and host of The Business of Marketing podcast . Please follow the podcast on your favorite podcast listening platform. This podcast is produced by Content Monsta - A leading producer of B2B Content.…

The Business Of Marketing

1
Content Monetization and the Future of Marketing with Joe Pulizzi 30:24

6 weeks ago30:24

30:24

Joe Pulizzi , the "Godfather of Content Marketing," shares how businesses and creators can build sustainable, revenue-generating content brands. From monetization strategies and employee-driven content to the impact of AI on content creation, Joe unpacks what’s working today—and what’s next for content entrepreneurs. He also explores why most companies underutilize their employees as brand advocates, how to diversify revenue streams, and the biggest missed opportunities in content marketing right now. Conversation points: Why content creators need multiple revenue streams to succeed How AI is changing content creation and marketing strategy Why brands should empower employees as content creators How to pivot when your content strategy needs a refresh The key to sustainable content businesses and personal brands Why networking and live events still matter in the digital age A. Lee Judge is the creator and host of The Business of Marketing podcast . Please follow the podcast on your favorite podcast listening platform. This podcast is produced by Content Monsta - A leading producer of B2B Content.…

The Business Of Marketing

1
AI First Marketing How AI Blockchain and Web3 Are Reshaping the Future with Sandy Carter 43:55

7 weeks ago43:55

43:55

Sandy Carter , COO of Unstoppable Domains and a leader in AI, blockchain, and next-gen marketing, breaks down how emerging technologies are reshaping the way businesses connect with customers. From the impact of AI on SEO and content marketing to the growing role of blockchain in trust and privacy, Sandy shares insights from the World Economic Forum and beyond. She also dives into AI-powered agents, the evolution of marketing automation, and why marketers need to adapt quickly to stay ahead in a rapidly changing landscape. Conversation points: How AI is changing SEO and search behavior The rise of AI-powered agents and their impact on marketing Why blockchain is the next big thing for trust and privacy The intersection of AI, marketing, and automation How brands can adapt to decentralized AI and tokenization Practical ways marketers can future-proof their careers A. Lee Judge is the host of The Business of Marketing podcast . Please follow the podcast on your favorite podcast listening platform. This podcast is produced by Content Monsta - A leading producer of B2B Content.…

The Business Of Marketing

1
Balancing Brand and Demand in B2B Marketing with Aaron Hassen 30:13

8 weeks ago30:13

30:13

B2B buyers are changing, and trust in brands is at an all-time low. Aaron Hassen , co-founder of AH Marketing, breaks down why traditional marketing strategies are failing and what businesses must do to stay relevant. From building bold brands to navigating the shift toward informal, trust-driven engagement, Aaron shares insights on what it takes to capture attention and create demand. He explores why businesses struggle to balance brand and demand generation, how executives consume content more like everyday consumers, and why human-centric marketing is the key to winning trust. Conversation points: Why B2B buyers distrust brands more than ever before The rise of informal, human-centered marketing Why bold brands stand out in an AI-driven content overload The shift from logical to emotional marketing in B2B How demand generation and brand building must work together The power of influence, dark social, and digital word-of-mouth A. Lee Judge is the host of The Business of Marketing podcast . Please follow the podcast on your favorite podcast listening platform. This podcast is produced by Content Monsta - A leading producer of B2B Content.…

The Business Of Marketing

1
Marcus Sheridan on Building Trust Through Content 51:59

9 weeks ago51:59

51:59

Marcus Sheridan , author of They Ask, You Answer , breaks down the evolution of content marketing and why trust is the ultimate competitive advantage. From turning his struggling pool company into the most trafficked swimming pool website in the world to helping businesses become industry leaders, Marcus reveals the strategies that drive real business growth. He explains why traditional sales tactics are failing, how buyer behavior has changed, and what companies must do to stay ahead. He also shares the four pillars of a trusted brand, why transparency—especially around pricing—generates the most leads, and how self-service tools are reshaping the buyer’s journey. This episode is packed with actionable insights on creating content that builds authority, earns trust, and turns prospects into customers. Conversation points: Why 80 percent of the buyer’s journey happens before they talk to sales The biggest mistakes companies make in content marketing How pricing transparency increases conversions and builds trust The role of video in creating a known and trusted brand Why self-service tools like pricing estimators can triple lead generation A. Lee Judge is the host of The Business of Marketing podcast . Please follow the podcast on your favorite podcast listening platform. This podcast is produced by Content Monsta - A leading producer of B2B Content.…

The Business Of Marketing

1
LinkedIn Ads Mastery: Targeting, Costs, and Strategy with AJ Wilcox 33:36

10 weeks ago33:36

33:36

AJ Wilcox , founder of B2Linked, breaks down the complexities of LinkedIn advertising and shares expert insights on making the platform work for your business. As one of the world’s top LinkedIn Ads specialists, AJ shares solutions to the challenges of high costs, targeting the right audience, and structuring campaigns for maximum ROI. From understanding LinkedIn’s unique ad ecosystem to building multi-stage funnels that nurture leads effectively, this episode is packed with actionable strategies for marketers looking to leverage LinkedIn Ads without breaking the bank. AJ also shares his journey from SEO to paid media, his experience running LinkedIn’s largest ad account, and why personal brand ads are now outperforming traditional company ads. Conversation points: The key differences between LinkedIn Ads and other paid media platforms How to balance targeting precision with ad cost efficiency The power of Thought Leader Ads and why they outperform company posts Building a multi-stage funnel for LinkedIn Ads success Budgeting smartly: How much you really need to spend to see results Avoiding common LinkedIn Ads mistakes that drain your budget A. Lee Judge is the host of The Business of Marketing podcast . Please follow the podcast on your favorite podcast listening platform. This podcast is produced by Content Monsta - A leading producer of B2B Content.…

The Business Of Marketing

1
Marketing's Future in the face of AI and Innovation with Wil Reynolds 54:03

11 weeks ago54:03

54:03

Wil Reynolds , founder of SEER Interactive, gets real on the rapidly evolving landscape of digital marketing. Wil shares his unique perspective on navigating the AI revolution, the importance of continuous learning, and why marketers need to adapt quickly to survive. From practical advice on mastering LLMs (Large Language Models) to building authentic influence through valuable content, this episode delivers actionable insights for marketing professionals at all levels. Wil also shares the inspiring story behind SEER Interactive's founding and his commitment to community impact, demonstrating how business success and social responsibility can coexist, along with other valuable lessons on innovation, authenticity, and the future of marketing. Conversation points: Practical approaches to learning AI tools The changing landscape of SEO and search Building genuine influence in the digital age The importance of data integration across marketing channels Balancing business growth with community impact A. Lee Judge is the host of The Business of Marketing podcast . Please follow the podcast on your favorite podcast listening platform. This podcast is produced by Content Monsta - A leading producer of B2B Content.…

The Business Of Marketing

1
Zero-Click Marketing with Rand Fishkin 27:07

12 weeks ago27:07

27:07

Rand Fishkin , founder of SparkToro and former co-founder of Moz, takes us through the evolution of digital marketing. From the concept of "zero-click marketing" to why traditional traffic-focused metrics are becoming less relevant in today's digital landscape, the conversation explores how major platforms are keeping users within their ecosystems, making it harder to drive external traffic, and why marketers need to adapt their strategies accordingly. Fishkin also discusses SparkToro's approach to audience research and provides insights on measuring marketing success in an era where direct attribution is increasingly challenging. Conversation points: The shift from traffic-based marketing to influence-based marketing How to measure marketing success without traditional click metrics Understanding audience behavior through SparkToro's data analysis The impact of AI and language models on marketing analytics Modern approaches to content marketing and audience engagement A. Lee Judge is the host of The Business of Marketing podcast . Please follow the podcast on your favorite podcast listening platform. This podcast is produced by Content Monsta - A leading producer of B2B Content.…

The Business Of Marketing

1
Effective Podcast Formats for Brands and Individuals with Bernie Borges 1:01:42

2 years ago1:01:42

1:01:42

In this episode, Bernie Borges and A. Lee Judge explore leveraging a podcast for B2B business development, covering practical podcasting formats, recruiting the right guests, effective interviewing, editing, and promotion. Bernie gives additional insight into his role as the Vice President of Global Content Marketing for iQor, his podcast host roles for iQor's Digital Irresistible podcast, and his podcast titled Midlife Fulfilled. Conversation points: Tips to improve podcast reach and audience engagement Benefits of networking with other podcasters Editing techniques for podcast spacing Podcast formats and effective interviewing techniques Platforms for advertising podcasts and turning guests into prospective clients Editing content and the importance of a website for SEO Subscription for a podcast and distinguishing solo shows, interview-style podcasts, and narrative format A. Lee Judge is the host of The Business of Marketing podcast . Please follow the podcast on your favorite podcast listening platform. A. Lee Judge is the host of The Business of Marketing podcast . Please follow the podcast on your favorite podcast listening platform. This podcast is produced by Content Monsta - A leading producer of B2B Content.…

The Business Of Marketing

1
Public Relations vs Digital Marketing with Gini Dietrich 31:57

2 years ago31:57

31:57

In this episode, Gini Dietrich and A. Lee Judge dive into both Marketing and PR to discuss the intersections of the two and if they are perhaps growing into the same thing in the modern digital world. Gini gives additional insight into marketing, public relations, digital media, and the PESO model. Conversation points: PR vs Marketing - Is there a difference in a digital landscape? Proving PR and Marketing efforts in the bottom line Video and Podcasting - Strong digital comms tools for businesses How digital media has changed PR The PESO Model to fuel brand reputation A. Lee Judge is the host of The Business of Marketing podcast . Please follow the podcast on your favorite podcast listening platform. A. Lee Judge is the host of The Business of Marketing podcast . Please follow the podcast on your favorite podcast listening platform. This podcast is produced by Content Monsta - A leading producer of B2B Content.…

The Business Of Marketing

1
Developing a Growth Marketing Strategy with Darrell Evans 48:58

2 years ago48:58