Best-selling author Mark Schaefer shares how marketers can thrive in AI by leaning into what machines can’t replicate: creativity, community, and courage. Drawing from his latest book Audacious, Mark breaks down how to create standout content, build trust through word-of-mouth, and foster shared experiences that make your brand unforgettable. It’s …

Drew Neisser, author of Renegade Marketing and founder of CMO Huddles, shares what he’s learned from interviewing hundreds of top CMOs. He reveals how the best marketers earn trust in the C-suite, build real influence, and prove marketing’s value through smart business alignment. From building pricing power to reshaping internal messaging, Drew exp…

Nancy Harhut, author of Using Behavioral Science in Marketing, breaks down the psychology behind consumer decision-making and how marketers can apply these insights to drive action. She reveals how small, science-backed tweaks in messaging, design, and pricing can dramatically increase conversions. From the power of social proof to the influence of…

Joe Pulizzi, the "Godfather of Content Marketing," shares how businesses and creators can build sustainable, revenue-generating content brands. From monetization strategies and employee-driven content to the impact of AI on content creation, Joe unpacks what’s working today—and what’s next for content entrepreneurs. He also explores why most compan…

Sandy Carter, COO of Unstoppable Domains and a leader in AI, blockchain, and next-gen marketing, breaks down how emerging technologies are reshaping the way businesses connect with customers. From the impact of AI on SEO and content marketing to the growing role of blockchain in trust and privacy, Sandy shares insights from the World Economic Forum…

B2B buyers are changing, and trust in brands is at an all-time low. Aaron Hassen, co-founder of AH Marketing, breaks down why traditional marketing strategies are failing and what businesses must do to stay relevant. From building bold brands to navigating the shift toward informal, trust-driven engagement, Aaron shares insights on what it takes to…

Marcus Sheridan, author of They Ask, You Answer, breaks down the evolution of content marketing and why trust is the ultimate competitive advantage. From turning his struggling pool company into the most trafficked swimming pool website in the world to helping businesses become industry leaders, Marcus reveals the strategies that drive real busines…

AJ Wilcox, founder of B2Linked, breaks down the complexities of LinkedIn advertising and shares expert insights on making the platform work for your business. As one of the world’s top LinkedIn Ads specialists, AJ shares solutions to the challenges of high costs, targeting the right audience, and structuring campaigns for maximum ROI. From understa…

Wil Reynolds, founder of SEER Interactive, gets real on the rapidly evolving landscape of digital marketing. Wil shares his unique perspective on navigating the AI revolution, the importance of continuous learning, and why marketers need to adapt quickly to survive. From practical advice on mastering LLMs (Large Language Models) to building authent…

Rand Fishkin, founder of SparkToro and former co-founder of Moz, takes us through the evolution of digital marketing. From the concept of "zero-click marketing" to why traditional traffic-focused metrics are becoming less relevant in today's digital landscape, the conversation explores how major platforms are keeping users within their ecosystems, …

In this electrifying episode, we unpack the latest dynamics shaping the digital advertising landscape, sparked by insights from the recent Content Marketing World conference. Discover how giants like Amazon are pioneering non-endemic ads, tapping into rich user data to target service-based businesses with surgical precision. We also explore how pla…

Join us for an exhilarating episode as we explore the dynamic ways brands are evolving in today's digital landscape! From California Pizza Kitchen's innovative marketing strategies following a rebrand to the White House's savvy social media tactics, we're unraveling case studies that exemplify adaptability and engagement. Discover the latest trends…

In this episode, we'll be diving into the latest insights on marketing reports, SEO, luxury brand dynamics, and more. We'll explore the intriguing paradox of data strategy, where 86% of advertisers recognize its importance, yet less than half feel confident in their practices. We'll discuss how companies are aiming for a remarkable 33% ROI increase…

In this exciting episode, we delve deep into the transformative power of AI in online search, spotlighting the incredible shift towards visual content! Explore how search engines are evolving to understand images like never before, changing the game for SEO strategies. Discover jaw-dropping success stories of businesses that have skyrocketed their …

In this episode, we explore the exciting world of sustainable advertising and its potential to transform the industry. Discover how major brands like Coca Cola and General Motors are reducing their carbon footprints without sacrificing performance, thanks to innovative strategies like green private marketplaces and inclusion lists. We dive into the…

In this episode, we plunge into the intriguing world of influencer marketing, spotlighting a high-profile lawsuit involving YouTube sensation Mr. Beast and Amazon. The controversy arises from serious allegations by contestants of unsafe conditions and inadequate medical care during a game show, raising ethical questions about influencer culture. As…

Today's episode looks into the fascinating and somewhat unnerving world of AI in marketing and content creation. Our hosts, the Engaged Conversationalist and the Insightful Analyst, embark on a deep exploration of how AI is revolutionizing our digital landscape. From Robert Rose's grounded insights on AI marketing to the transformative impact of la…

In this episode, Bernie Borges and A. Lee Judge explore leveraging a podcast for B2B business development, covering practical podcasting formats, recruiting the right guests, effective interviewing, editing, and promotion. Bernie gives additional insight into his role as the Vice President of Global Content Marketing for iQor, his podcast host role…

In this episode, Gini Dietrich and A. Lee Judge dive into both Marketing and PR to discuss the intersections of the two and if they are perhaps growing into the same thing in the modern digital world. Gini gives additional insight into marketing, public relations, digital media, and the PESO model. Conversation points: PR vs Marketing - Is there a …

In this episode, Darrell Evans and A. Lee Judge discuss all things marketing from revenue growth to working with agencies. Darrell gives additional insight into marketing, sales, and business strategies. Conversation points: The concept of “full-service” marketing agencies Growth Marketing as a service niche Interesting Marketing Strategies Small b…

In this episode, Brightcove CMO Jennifer Griffin Smith and A. Lee Judge discuss video format and platforms to use for content marketing. Jennifer gives additional insight into two marketers' sayings, "Content is King" and "Every company should act like a media company", Jennifer's role and expertise as the CMO of Brightcove - one of the world's lea…

In this episode, Andy Crestodina and A. Lee Judge discuss the relationship between content marketing and web development. Andy gives additional insight into web design vs web development, how to properly optimize a website, content marketing, and how educating his audience has translated into business value. Conversation points: How has your genero…

In this episode, Brian Piper and A. Lee Judge discuss Web3, optimizing digital content, and more. Brian gives additional insight into web analytics such as Google Analytics 4 and cookieless web, and the next industry-changing technology. Conversation points: Web analytics (SEO, GA4, Cookieless web) Updating existing content (what are key points to …

In this episode, Chris Wallace and A. Lee Judge discuss the parallels (and even co-dependency) between marketing and customer experience. Chris gives additional insight into branding, sales, marketing, and corporate leadership. Chris also shares how companies can better align the strategies of the board room with the daily execution at the front li…

In this episode, Mark Kaigwa and A. Lee Judge discuss the nuances between digital marketing in Africa compared to a global perspective. Mark gives additional insight into the advantages and disadvantages of digital marketing in Sub-Saharan African mobile marketing trends, social media, storytelling, content marketing, social networks, and research.…

In this episode, Ahava Leibtag and A. Lee Judge discuss the importance of niche marketing and creating content that communicates to your audience clearly. Ahava gives additional insight into the advantages and disadvantages of hiring a specialized marketing agency, content strategy, content marketing, digital communications, and podcasting. Convers…

In this episode Zontee Hou and A. Lee Judge discuss B2B marketing and how businesses are figuring out how to implement B2B video into their marketing strategy. Zontee also gives additional insight into B2B marketing through her years of experience as the founder of Brooklyn-based digital marketing agency Media Volery, head of strategy for Jay Baer'…

In this episode Mark Schaefer and A. Lee Judge revisit the idea of personal brand in 2022 and how businesses are figuring out how to harness personal brands. There is an opportunity at a corporate level to benefit from personal brands. How does a company establish a personal and human voice? Mark also gives additional insight from his recent book C…

In this episode, Sangram Vajre and A. Lee Judge discuss the importance of B2B marketing. Sangram Vajre and Lee chat about sales and marketing alignment, Sangram's MOVE framework, and how organizations should facilitate their Go-To-Market strategy. Plus other insights into the realm of the Business of Marketing. Sangram Vajre shares his expertise on…

In this episode, Ardath Albee and A. Lee Judge discuss the importance of a B2B digital marketing strategy and content. Ardath Albee discusses her business management and marketing experience in helping B2B companies use digital marketing strategies and compelling content to turn prospects into buyers. In this episode of the Business of Marketing po…

In this episode, Rand Fishkin and A. Lee Judge discuss digital marketing, SEO, audience research, and more! Rand Fishkin shares his expertise on how to attract the right audience by creating content that converts and shares tools that every marketer should be utilizing for the best ROI. In this episode of the Business of Marketing podcast, Rand Fis…

In this episode, Neal Schaffer and A. Lee Judge discuss digital marketing and marketing leadership, and the connections needed between the two. Neal Schaffer shares his expertise on how he serves to help businesses through uniquely innovative, data-driven, and Digital First approaches to marketing. In this episode of the Business of Marketing podca…

In this episode, Kathy Klotz-Guest and A. Lee Judge discuss being authentically you, content creation, marketing strategies and more. Kathy Klotz-Guest shares the importance of being yourself and using improv as a marketing strategy to create engaging content and build reputable relationships. In this episode of the Business of Marketing podcast, K…

In this episode, Guy Kawasaki and A. Lee Judge discuss podcasting, launching businesses and more. Guy Kawasaki shares insight as to how he became known as the remarkable marketer and a chief evangelist. In this episode of the Business of Marketing podcast, Guy Kawasaki and I talk about launching businesses, disruptive technologies, and how to land …

In this episode, Jay Baer and A. Lee Judge discuss podcasting, personal brand strategies and more. Jay Baer shares his secret to sustaining a phenomenal personal brand over the decades. In this episode of the Business of Marketing podcast, Jay Baer and I discuss B2B podcast tips, personal brand strategies, content marketing, and Jay's business - Co…

In this episode, Nick Westergaard and A. Lee Judge talk about brand-building marketing strategies. Nick gives us the questions to ask and guides us on the journey to build a better brand. In this episode of the Business of Marketing podcast, Nick Westergaard and I discuss building a brand from the ground up and utilizing the right strategy to ensur…

In this episode, Joe Pulizzi and A. Lee Judge discuss all things content marketing. Learn how Joe Pulizzi has evolved on his content marketing journey. In this episode of the Business of Marketing podcast, Joe Pulizzi and I discuss the meaning of the Content Entrepreneur, Joe's businesses - the Tilt and the Content Marketing Institute, and his upco…

In this episode, Seth Godin and A. Lee Judge discuss confidence, creativity, and focus. How does Seth Godin express thoughts with such confidence that they become quotable? In this episode of the Business of Marketing podcast, Seth and I talk about delivering thoughts with confidence, the definition of marketing, and some of the things that markete…

Since about 2010, companies began to realize that their new storefront was their website. Since then, more customer relationships start on websites than any other channel. The fun part is that Google runs the world and keeps us on our toes with attempts to satisfy the algorithms and to get our web efforts to reach the masses. That’s why we need exp…

If you’ve followed me long enough, you know that I tend to talk about two things - Content Marketing and Sales/Marketing Alignment. The best part for me, is that I am a bit of a Marketing Technology geek, which allows me to tie all of those things together. From Creative, to Sales, to Marketing - No matter which business team you’re on - your end g…

Considering the world’s brief history of writing technology, it’s easy to believe that most of the world's knowledge has been obtained through stories. Stories have served as documentation, education, and persuasion. Today, you can’t go to a marketing event without someone teaching the art of storytelling. Why? Because humans love stories - we just…

One of the top reasons for marketing as a whole is branding and brand awareness. And in a digital world, without a Digital Brand all other marketing efforts can struggle. But what exactly is a Digital Brand and who needs one. Just businesses? Individuals? Products even? My guest this episode is a sought-after strategist, thought-leader, and influen…

Today’s Marketer has a complex job. We have to figure out how to deliver on the functional elements of Marketing while using all of the Marketing Tech tools at our disposal. At the same time, we must stay in touch with the emotional and relational aspects that really make consumers take action. And within that, we have a social element. How do we i…

B2B Marketing Agencies. When we first launched Content Monsta, we learned that the word “agency” may not be the best term to label our company with. The fact is, we ARE an agency - but even my own experiences in hiring agencies helped me to understand why the word AGENCY has at times gotten a bad rap. The truth is, it's not the term or category tha…

World-renowned author, storyteller, and entertaining speaker, Carla Johnson joins the podcast this episode. She is someone who has partnered with top brands and conferences to train thousands of people how to rethink the work that they do and the impact they can have. Her visionary expertise has inspired and equipped leaders at all levels to embrac…

Public Relations, Influence Marketing, and right-out Endorsements. Sometimes it can be hard to tell them apart. This is in part because of shifts in “who we trust”, how brands communicate to their consumers, as well as the channels in which marketing content is distributed. In this episode, we have someone that can help us learn a bit about Influen…

For marketers, 2020 marked a time when we had to make huge pivots. Perhaps one of the biggest pivots was learning how to do more virtually. Internal meetings went virtual, events went virtual, and those like our guest and I went further into Virtual speaking. Not everyone has adjusted so well. While some have tried to re-invent their marketing and …

When we first began hearing a lot about “Influencer Marketing” it conjured up images of beautiful people who happened to be showing us their favorite clothing, shoes, beverage, vacation spot, or even their toothpaste. Today, we know that influencer marketing is much more. And businesses are taking note. Although, it may not be as easy as attaching …

One of my favorite rap lyrics is when Missy Elliot says, “I don't brag I mostly boast” - In that line, she points out that bragging might be excessive or exaggerated pride... But a Boast depicts a sense of accomplishment and an important component of healthy, positive self-esteem. I have to often refer to this difference when I speak to others abou…

Christopher Penn Marketing Keynote Speaker and Best-Selling Author joins this episode! There was a time when marketing was more heavily art than science. But with the amount of data available to us today, it can’t be ignored that it is the data that helps us make the best decisions and understand the quality of the marketing work that we’ve done. T…