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Using Behavioral Science in Marketing to Influence Customers with Nancy Harhut
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Nancy Harhut, author of Using Behavioral Science in Marketing, breaks down the psychology behind consumer decision-making and how marketers can apply these insights to drive action. She reveals how small, science-backed tweaks in messaging, design, and pricing can dramatically increase conversions.
From the power of social proof to the influence of scarcity and authority, Nancy shares how behavioral science can make your marketing more persuasive, effective, and profitable.
Conversation points:
- How behavioral science influences consumer decision-making
- Why people follow the “magnetic middle” in pricing psychology
- The power of scarcity, urgency, and exclusivity in marketing
- How social proof and authority drive higher conversions
- Behavioral science tactics that every marketer should test
- The ethical line: Motivating vs. manipulating customers
A. Lee Judge is the creator and host of The Business of Marketing podcast.
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This podcast is produced by Content Monsta - A leading producer of B2B Content.
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