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Content provided by Content Monsta and Content Monsta | A. Lee Judge. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Content Monsta and Content Monsta | A. Lee Judge or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Video Platforms, Content Strategy, and Acting Like a Media Company with Jennifer Griffin Smith of Brightcove
Manage episode 346643011 series 2933366
Content provided by Content Monsta and Content Monsta | A. Lee Judge. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Content Monsta and Content Monsta | A. Lee Judge or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, Brightcove CMO Jennifer Griffin Smith and A. Lee Judge discuss video format and platforms to use for content marketing.
Jennifer gives additional insight into two marketers' sayings, "Content is King" and "Every company should act like a media company", Jennifer's role and expertise as the CMO of Brightcove - one of the world's leading video platforms, levels of enterprise video platforms, and remote production.
Conversation points:
- Levels of Enterprise Video Platforms
- When to advance to the next level
- Every company a media company: Success examples
- Polished vs Quick but Effective is there a place for both for large enterprises?
- Remote Production - What have you seen in terms of its use?
A. Lee Judge is the host of The Business of Marketing podcast.
Please follow the podcast on your favorite podcast-listening platform.
A. Lee Judge is the host of The Business of Marketing podcast.
Please follow the podcast on your favorite podcast listening platform.
This podcast is produced by Content Monsta - Content Monsta specializes in podcast production and innovative remote video production, empowering businesses to create professional content and achieve their marketing goals.
77 episodes
Share
Manage episode 346643011 series 2933366
Content provided by Content Monsta and Content Monsta | A. Lee Judge. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Content Monsta and Content Monsta | A. Lee Judge or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, Brightcove CMO Jennifer Griffin Smith and A. Lee Judge discuss video format and platforms to use for content marketing.
Jennifer gives additional insight into two marketers' sayings, "Content is King" and "Every company should act like a media company", Jennifer's role and expertise as the CMO of Brightcove - one of the world's leading video platforms, levels of enterprise video platforms, and remote production.
Conversation points:
- Levels of Enterprise Video Platforms
- When to advance to the next level
- Every company a media company: Success examples
- Polished vs Quick but Effective is there a place for both for large enterprises?
- Remote Production - What have you seen in terms of its use?
A. Lee Judge is the host of The Business of Marketing podcast.
Please follow the podcast on your favorite podcast-listening platform.
A. Lee Judge is the host of The Business of Marketing podcast.
Please follow the podcast on your favorite podcast listening platform.
This podcast is produced by Content Monsta - Content Monsta specializes in podcast production and innovative remote video production, empowering businesses to create professional content and achieve their marketing goals.
77 episodes
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Similar to The Business Of Marketing
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
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…
continue reading
Career & Life Journeys: Hosted by Adam Posner, he interviews top experts, entrepreneurs, and thought leaders from the world of Entrepreneurship, Talent Acquisition, Personal Growth, and other world-class amazing humans to decode their success via their insights into their own career journeys and personal growth. The goal of #thePOZcast is to showcase amazing humans who share their stories to inspire you to harness your inner tenacity to drive your life and career forward. Adam Posner is the ...
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continue reading
Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy!
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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