“Too Expensive” Is a Lie — How to Handle Hidden Objections and Close the Deal

The Closing Code

Ever walked away from a pitch knowing your offer was solid… yet the prospect still said “no”? You're not alone—and you're not powerless.

In this episode of The Closing Code, Clinton James and Josh Konigsberg crack open the real psychology behind objections. Spoiler alert: it’s not about price—it’s about trust, clarity, and perceived risk.

With 60+ years of combined marketing and sales experience and over $27 million in revenue generated, these two aren’t just theorizing—they’ve seen it all, closed it all, and bounced back from it all.

This episode is a straight-up masterclass in objection handling, value positioning, and getting your prospects to a firm yes.

What You'll Learn:

• Why “It’s too expensive” is rarely the real objection
• The three silent killers of the close: lack of clarity, trust, and urgency
• How to build trust before the pitch even begins
• The power of emotional connection and outcome-based selling
• Why discounting can kill your credibility—and what to do instead
• How to use pain and consequence to create urgency
• Word-for-word tips to ask better questions and close with confidence
• How to make a “no” feel impossible by positioning your true value
  

Whether you're an agency owner, sales rep, or entrepreneur, this episode will help you turn rejection into revenue and sell with conviction.

Take Action Now:

• Subscribe to The Closing Code Podcast so you never miss a power-packed episode Apple or Spotify
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It’s time to crack the code and start closing like a pro!