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Embracing nostalgia and innovation at Luna Park Sydney with Michelle Rowling

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Manage episode 480023179 series 2390253
Content provided by ImpactInstitute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ImpactInstitute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

How does an iconic amusement park stay relevant in a fast-changing world? Luna Park Sydney's Head of Sales and Marketing, Michelle Rowling, shares the secrets behind the park's enduring appeal and innovative marketing strategies.

From leveraging nostalgia to forging global partnerships, Michelle reveals how Luna Park balances its rich history with modern marketing tactics. Join us for an insightful conversation on brand evolution, customer-centric strategies, and the magic of Luna Park.

The CMO Show is produced by ImpactInstitute, in partnership with Adobe.

www.impactinstitute.com.au | https://business.adobe.com/au

  continue reading

223 episodes

Artwork
iconShare
 
Manage episode 480023179 series 2390253
Content provided by ImpactInstitute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ImpactInstitute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

How does an iconic amusement park stay relevant in a fast-changing world? Luna Park Sydney's Head of Sales and Marketing, Michelle Rowling, shares the secrets behind the park's enduring appeal and innovative marketing strategies.

From leveraging nostalgia to forging global partnerships, Michelle reveals how Luna Park balances its rich history with modern marketing tactics. Join us for an insightful conversation on brand evolution, customer-centric strategies, and the magic of Luna Park.

The CMO Show is produced by ImpactInstitute, in partnership with Adobe.

www.impactinstitute.com.au | https://business.adobe.com/au

  continue reading

223 episodes

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