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The Future of eCommerce with Lenovo’s Jennifer Downes
Manage episode 482877257 series 2390253
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What does it take to lead digital transformation at one of the world’s biggest PC brands?
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This episode dives into the real-world challenges of content chaos, the power of customer feedback, and why giving your team permission to fail might be the smartest move you make.
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Manage episode 482877257 series 2390253
Content provided by ImpactInstitute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ImpactInstitute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
What does it take to lead digital transformation at one of the world’s biggest PC brands?
Jennifer Downes, Global eCommerce CMO at Lenovo, joins The CMO Show to unpack how she’s reshaping the online customer experience using AI, data-driven insights, and a fearless test-and-learn mindset. From scaling personalised content to building a global in-house creative team, Jennifer shares how Lenovo is staying sharp in a fast-moving, competitive market.
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