))
Email: Your Most Valuable Marketing Asset
Manage episode 492166787 series 3566783
Content provided by The Commission Code For Success from Sims Training and Consulting, LLC, The Commission Code For Success from Sims Training, and LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Commission Code For Success from Sims Training and Consulting, LLC, The Commission Code For Success from Sims Training, and LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Your email list might be the most undervalued asset in your marketing toolkit. While social platforms can remove your account without warning or explanation, your email list remains firmly in your control. This powerful insight kicks off our fascinating conversation with John Clements, owner of Cedar Press Proofreading and host of Content Creators Unite podcast.
John brings a unique perspective to content creation, shaped partly by his master's degree in biblical studies. This background taught him the power of clear communication and persuasive writing - skills he now applies to helping businesses create content that genuinely serves readers rather than manipulating them. His approach centers on a simple but profound principle: content that benefits your reader ultimately benefits your business.
We explore the persistent myth that "email newsletters are dead," with John sharing compelling evidence to the contrary. His own newsletters achieve open rates between 8-50%, and he highlights LinkedIn's newsletter feature as particularly effective since the platform automatically invites your connections to subscribe. This creates multiple touchpoints with your audience through a professional channel you might already be using.
The conversation turns practical as John shares immediately actionable writing tips anyone can implement. Breaking up text into shorter paragraphs dramatically improves readability in business communications. Taking time to check spelling and grammar demonstrates care for your audience. And in an era where AI-generated content floods the internet, John explains why authenticity matters: "If I perceive you didn't care enough about your content to write or edit it well, why should I be bothered to reading it?"
Perhaps most refreshing is John's perspective on accessibility. Using simpler language isn't "talking down" to your audience - it's respecting their time and attention. As he aptly puts it, "No one's sitting down in front of the fireplace in their jammies to read your blog post." The best business content delivers value quickly and clearly rather than showcasing vocabulary.
Visit morrisims.com to learn more about growing your business while creating more time to enjoy the fruits of your labor. What marketing assets are you building that truly belong to you?
Check out more about your host, Morris Sims
Visit our Facebook and LinkedIn Pages!
Chapters
1. The Power of Owned Email Lists (00:00:00)
2. Meet John Clements: Content Creator (00:02:14)
3. From Biblical Studies to Professional Writing (00:04:36)
4. Creating Quality Content in an AI World (00:09:15)
5. Are Email Newsletters Still Effective? (00:13:28)
6. Social Media: Beyond Electronic Billboards (00:18:12)
7. Simple Writing Tips for Better Engagement (00:23:13)
8. Keep Your Content Clear and Concise (00:31:00)
51 episodes
Share
