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Your customers already trust you—why aren't you selling them more?
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Discover why your business might be leaking profits despite your best efforts, and how small, strategic adjustments can transform your results. Digital marketing consultant John Wieberg reveals the common "leaky bucket holes" that prevent most businesses from achieving their full profit potential.
The conversation dives deep into one of the most overlooked profit centers in any business: your existing customer base. Once someone has purchased from you, they've already crossed the trust threshold—yet many entrepreneurs focus exclusively on new customer acquisition while neglecting this goldmine. John shares a powerful real-world example of a sauna business missing massive revenue opportunities by failing to follow up with past customers.
Email marketing emerges as perhaps the most misunderstood yet highest-ROI marketing channel available. You'll learn why most businesses approach it incorrectly and how proper segmentation, content strategy, and delivery frequency can dramatically improve your results. The myth that "emailing too often will annoy your list" gets thoroughly debunked, as John explains that relevance and value—not frequency—determine whether your audience welcomes or rejects your messages.
What makes this episode particularly valuable is the practical, actionable nature of the advice. These aren't abstract concepts requiring massive overhauls of your business. Rather, they're strategic tweaks that compound to create substantial profit increases. Whether you're struggling with marketing effectiveness, customer retention, or sales conversions, you'll walk away with specific strategies you can implement immediately.
Ready to transform your business results? Connect with John at ProfitAllies.com, where he guarantees day-one improvements for businesses committed to growth.
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Chapters
1. Podcast Introduction (00:00:00)
2. Finding Leaky Bucket Holes (00:03:19)
3. Working ON Your Business (00:08:36)
4. The Missed Opportunity With Existing Customers (00:13:11)
5. Email Marketing: The Highest ROI Channel (00:21:25)
6. Content Strategy For Effective Emails (00:27:47)
7. Lead Management And Sales Process (00:34:05)
47 episodes
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