))
Why Your Customers Don't Care About You (And What To Do About It)
Manage episode 490760753 series 3566783
Content provided by The Commission Code For Success from Sims Training and Consulting, LLC, The Commission Code For Success from Sims Training, and LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Commission Code For Success from Sims Training and Consulting, LLC, The Commission Code For Success from Sims Training, and LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Amber Gage shares her proven marketing framework that helps business owners focus on what really matters instead of being overwhelmed by marketing options. She reveals the Four C's of Effective Marketing that became an international bestselling book in four countries.
• Clear copy - Knowing how to talk about your business so others understand the benefits they receive
• Consistent branding - Using the same colors, fonts, logos and messaging across all channels
• Customer demographic - Understanding that not everyone is your customer and niching down actually increases profitability
• Channel management - Focusing on existing clients and choosing platforms where your target audience actually spends time
• Email marketing works best when it takes customers on a journey rather than just sending newsletters
• Social media reels are critical for algorithm visibility, even if you personally dislike them
• Good marketing requires strategy, consistency, and at least 90 days to properly test effectiveness
Visit MorrisSimscom for more information to help you grow your business and enjoy more free time.
Support the show
Check out more about your host, Morris Sims
Visit our Facebook and LinkedIn Pages!
Chapters
1. Marketing Starts With Clear Copy (00:00:00)
2. The Four C's of Effective Marketing (00:02:09)
3. Target Your Ideal Customer Demographic (00:07:16)
4. Channel Management and Marketing Strategy (00:12:54)
5. Email Marketing That People Actually Want (00:19:32)
6. Episode Closing and Final Thoughts (00:23:12)
47 episodes
Share
