027 | Microsoft’s Top 3 Marketing Strategies to Adapt to: Voice Search, Audience Targeting, and AI

The Content Coalition

In this episode of The Content Coalition, we interview Purna Virji, Senior Manager of Global Engagement at Microsoft, an American multinational technology company.

Purna specializes in digital marketing, AI, and the future of search. In 2016 she was named by PPC Hero as the #1 Most Influential Expert in the world. She is a regular keynote speaker at conferences across the globe such as AdWeek, DMEXCO, The Next Web Conference and INBOUND. An award-winning former journalist, Purna is also a columnist for Search Engine Land and Moz. Tune in as Purna shares some strategies that you can do to enhance customer experience in advertising, busting PPC myths, voice search, and much more.

_________________

This episode is sponsored by Repurpose House. Get more leads with your existing content by turning it into unlimited videos & images.

CLICK here to check them out!

_________________

In this episode:

• [01:43] Purna’s humble beginnings before she started at Microsoft
• [04:05] Discover why integrating bots to marketing engagement is essential for your audience
• [06:34] How to integrate voice into the digital era
• [10:00] Learn how you can improve customer experience
• [11:47] The 3 questions to ask yourself on how to improve your ads
• [14:30] How to reduce clutter due to overwhelming marketing platforms
• [17:05] Purna busted some PPC myths on retargeting campaigns... (like Broad Match)
• [20:50] 1 thing to implement in the next 48 hours
• [24:23] Shaina’s thoughts on live captions

Links/Resources mentioned:

• https://about.ads.microsoft.com/en-us
• https://ads.google.com
• https://www.bing.com/
• Microsoft’s Accessibility Checker

Connect with Purna:

• https://twitter.com/purnavirji
• https://www.linkedin.com/in/purnavirji/

_________________

Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.

Connect with Shaina:

• https://www.linkedin.com/in/shainaweisinger
• https://www.facebook.com/shainaweisinger
• https://www.instagram.com/shainaweisinger/

Connect with Repurpose House:

• https://www.RepurposeHouse.com
• https://www.facebook.com/RepurposeHouseCo/
• https://www.instagram.com/RepurposeHouseCo

Check out the episode page at 027.thecontentcoalition.com

I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.