026 | Why Most Business’ Copywriting Sucks And How to Ensure You’re Not Part of This Money-Losing Wheel

The Content Coalition

In this episode of The Content Coalition, we interview Joanna Wiebe, CEO of Copyhackers, a company of copywriting for startups and marketers.

Joanna is also the Copy Chief at CH Agency. Thousands of students take her training, and she’s been invited to teach conversion copywriting to a world of marketers at events like Conversions @ Google, CXL Live, Mozcon and INBOUND.

Tune in as Joanna shares some of the best practices in copywriting to make sure that your content stands out from the crowd, and a bright idea on how you can find your copy through Amazon reviews.

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This episode is sponsored by Repurpose House. Get more leads with your existing content by turning it into unlimited videos & images.

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In this episode:

• [01:55] Joanna’s journey before Copyhackers and how copywriting became her business
• [05:03] Learn the different types of copywriting - especially in the world of marketing
• [06:43] The common pitfalls and mistakes when creating copy
• [09:29] Joanna demystifies some common practices in copywriting that don’t really convert
• [13:05] Joanna shares super specific examples of ridiculous, stellar headlines that you can do
• [17:06] How they used Amazon to do something called “review mining” to find your copy
• [22:27] Learn the best practices you can do off the cuff on writing landing pages
• [29:27] 1 thing to implement in the next 48 hours

Links/Resources mentioned:

• https://www.amazon.com/
• https://copyhackers.com/copywriting-tutorial/
• https://copyhackers.com/2015/10/copywriting-formula/
• https://copyhackers.com/2014/10/amazon-review-mining/

Connect with Joanna

• https://twitter.com/copyhackers
• https://ca.linkedin.com/in/jwiebe

Connect with Copyhackers

• https://copyhackers.com/
• https://www.facebook.com/CopyHackers/

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Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.

Connect with Shaina:

• https://www.linkedin.com/in/shainaweisinger
• https://www.facebook.com/shainaweisinger
• https://www.instagram.com/shainaweisinger/

Connect with Repurpose House:

• https://www.RepurposeHouse.com
• https://www.facebook.com/RepurposeHouseCo/
• https://www.instagram.com/RepurposeHouseCo

Check out the episode page at 026.thecontentcoalition.com

I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.