026 | Why Most Business’ Copywriting Sucks And How to Ensure You’re Not Part of This Money-Losing Wheel

The Content Coalition

#Business #Marketing #Contentmarketing #Entrepreneurship #Repurposedcontent #Socialmedia #Shaina Weisinger #Entrepreneur #DigitalMarketer

35:02

The healing power of fitness goes far beyond physical benefits—for today’s guest, it’s a form of self-expression and a celebration of what the body can do. In this episode, host Nora McInerny sits down with fitness personality Ivylis Rivera, who shares her deeply personal journey of navigating life with Chronic Migraine while holding onto her passion for movement. Ivylis opens up about the struggle of staying active while facing the fear of triggering a headache or migraine attack and the resilience it takes to keep pushing forward—a resilience that carried her through the challenging journey of finding a Chronic Migraine treatment plan that worked for her. Join Nora and Ivylis as they explore the concept of “soft living,” a philosophy Ivylis embraces—staying active, listening to your body, and building trust in oneself. Click here for Product Information, including Boxed Warning and Medication Guide, or visit https://abbv.ie/prescribing_info See omnystudio.com/listener for privacy information.…

6 years ago 32:19

MP4•Episode home

In this episode of The Content Coalition, we interview Joanna Wiebe, CEO of Copyhackers, a company of copywriting for startups and marketers.

Joanna is also the Copy Chief at CH Agency. Thousands of students take her training, and she’s been invited to teach conversion copywriting to a world of marketers at events like Conversions @ Google, CXL Live, Mozcon and INBOUND.

Tune in as Joanna shares some of the best practices in copywriting to make sure that your content stands out from the crowd, and a bright idea on how you can find your copy through Amazon reviews.

____________________

This episode is sponsored by Repurpose House. Get more leads with your existing content by turning it into unlimited videos & images.

CLICK here to check them out!

____________________

In this episode:

[01:55] Joanna’s journey before Copyhackers and how copywriting became her business
[05:03] Learn the different types of copywriting - especially in the world of marketing
[06:43] The common pitfalls and mistakes when creating copy
[09:29] Joanna demystifies some common practices in copywriting that don’t really convert
[13:05] Joanna shares super specific examples of ridiculous, stellar headlines that you can do
[17:06] How they used Amazon to do something called “review mining” to find your copy
[22:27] Learn the best practices you can do off the cuff on writing landing pages
[29:27] 1 thing to implement in the next 48 hours

Links/Resources mentioned:

Connect with Joanna

Connect with Copyhackers

____________________

Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have.

Connect with Shaina:

Connect with Repurpose House:

Check out the episode page at 026.thecontentcoalition.com

I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.

30 episodes

The Content Coalition

026 | Why Most Business’ Copywriting Sucks And How to Ensure You’re Not Part of This Money-Losing Wheel

The Content Coalition

published 6 years ago

MP4•Episode home

In this episode of The Content Coalition, we interview Joanna Wiebe, CEO of Copyhackers, a company of copywriting for startups and marketers.

Tune in as Joanna shares some of the best practices in copywriting to make sure that your content stands out from the crowd, and a bright idea on how you can find your copy through Amazon reviews.

____________________

This episode is sponsored by Repurpose House. Get more leads with your existing content by turning it into unlimited videos & images.

CLICK here to check them out!

____________________

In this episode:

[01:55] Joanna’s journey before Copyhackers and how copywriting became her business
[05:03] Learn the different types of copywriting - especially in the world of marketing
[06:43] The common pitfalls and mistakes when creating copy
[09:29] Joanna demystifies some common practices in copywriting that don’t really convert
[13:05] Joanna shares super specific examples of ridiculous, stellar headlines that you can do
[17:06] How they used Amazon to do something called “review mining” to find your copy
[22:27] Learn the best practices you can do off the cuff on writing landing pages
[29:27] 1 thing to implement in the next 48 hours

Links/Resources mentioned:

Connect with Joanna

Connect with Copyhackers

____________________

Connect with Shaina:

Connect with Repurpose House:

Check out the episode page at 026.thecontentcoalition.com

I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.

30 episodes

#Business #Marketing #Contentmarketing #Entrepreneurship #Repurposedcontent #Socialmedia #Shaina Weisinger #Entrepreneur #DigitalMarketer

All episodes

The Content Coalition

1
029 | Proven Podcasting: How to Connect With and Interview Your Dream 100 List While Monetizing Every Episode 28:11

6 years ago28:11

28:11

The Content Coalition

1
028 | ClickFunnels’ Specific Facebook and Google Ad Strategies that Convert Audiences into Customers 28:31

6 years ago28:31

28:31

In this episode of The Content Coalition, we interview John Parkes, VP of Web Traffic at ClickFunnels - an online sales funnel builder that helps businesses market, sell, and deliver their products online. John has been a coach and stage presenter to thousands of marketers looking to up their Facebook ads game. He runs the entire organic and paid traffic teams at ClickFunnels as well as some other side projects and dominates the markets he jumps into. Tune in as John dissects his strategies step by step for acquiring and retargeting prospects, and shared hacks and tools that you can use to amp up your game in advertising especially on Facebook. _________________ This episode is sponsored by ClickFunnels. Enabling People To Grow Their Companies Through Sales Funnels. CLICK here to check them out! _________________ In this episode: [01:41] John’s backstory before he started working at ClickFunnels and how he learned to run ads [06:15] Learn John’s strategies that are currently working in advertising [08:00] John’s “set it and forget it” formula for retargeting prospects [12:08] What type of messaging should be placed in the ads [13:08] How to evoke emotion for a free product on an ad [14:50] Russell’s amazing concept that you can do to promote your product [17:15] The art of baking the content into the ad or in the sales page to shorten the sales journey [20:03] John’s simple hack to know what you’ll say in an ad if you have blog posts [20:33] What goes into John’s omni-channel marketing strategy [22:10] A nifty tool to track revenue attribution [24:15] The power of the “breakdown” tab on Facebook ads [26:25] 1 thing to implement in the next 48 hours Links/Resources mentioned: https://expertsecrets.com/ https://www.wickedreports.com/ Connect with John: https://www.facebook.com/johnoparkes https://twitter.com/johnparkes52 https://www.linkedin.com/in/jparkes https://www.instagram.com/johnoparkes/ Connect with ClickFunnels: https://www.clickfunnels.com/ https://www.facebook.com/clickfunnels http://www.onefunnelaway.com/ _________________ Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have. Connect with Shaina: https://www.linkedin.com/in/shainaweisinger https://www.facebook.com/shainaweisinger https://www.instagram.com/shainaweisinger/ Connect with Repurpose House: https://www.RepurposeHouse.com https://www.facebook.com/RepurposeHouseCo/ https://www.instagram.com/RepurposeHouseCo Check out the episode page at 028.thecontentcoalition.com I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.…

The Content Coalition

1
027 | Microsoft’s Top 3 Marketing Strategies to Adapt to: Voice Search, Audience Targeting, and AI 26:44

6 years ago26:44

26:44

In this episode of The Content Coalition, we interview Purna Virji, Senior Manager of Global Engagement at Microsoft, an American multinational technology company. Purna specializes in digital marketing, AI, and the future of search. In 2016 she was named by PPC Hero as the #1 Most Influential Expert in the world. She is a regular keynote speaker at conferences across the globe such as AdWeek, DMEXCO, The Next Web Conference and INBOUND. An award-winning former journalist, Purna is also a columnist for Search Engine Land and Moz. Tune in as Purna shares some strategies that you can do to enhance customer experience in advertising, busting PPC myths, voice search, and much more. _________________ This episode is sponsored by Repurpose House. Get more leads with your existing content by turning it into unlimited videos & images. CLICK here to check them out! _________________ In this episode: [01:43] Purna’s humble beginnings before she started at Microsoft [04:05] Discover why integrating bots to marketing engagement is essential for your audience [06:34] How to integrate voice into the digital era [10:00] Learn how you can improve customer experience [11:47] The 3 questions to ask yourself on how to improve your ads [14:30] How to reduce clutter due to overwhelming marketing platforms [17:05] Purna busted some PPC myths on retargeting campaigns... (like Broad Match) [20:50] 1 thing to implement in the next 48 hours [24:23] Shaina’s thoughts on live captions Links/Resources mentioned: https://about.ads.microsoft.com/en-us https://ads.google.com https://www.bing.com/ Microsoft’s Accessibility Checker Connect with Purna: https://twitter.com/purnavirji https://www.linkedin.com/in/purnavirji/ _________________ Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have. Connect with Shaina: https://www.linkedin.com/in/shainaweisinger https://www.facebook.com/shainaweisinger https://www.instagram.com/shainaweisinger/ Connect with Repurpose House: https://www.RepurposeHouse.com https://www.facebook.com/RepurposeHouseCo/ https://www.instagram.com/RepurposeHouseCo Check out the episode page at 027.thecontentcoalition.com I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.…

The Content Coalition

1
026 | Why Most Business’ Copywriting Sucks And How to Ensure You’re Not Part of This Money-Losing Wheel 32:19

6 years ago32:19

32:19

In this episode of The Content Coalition, we interview Joanna Wiebe, CEO of Copyhackers, a company of copywriting for startups and marketers. Joanna is also the Copy Chief at CH Agency. Thousands of students take her training, and she’s been invited to teach conversion copywriting to a world of marketers at events like Conversions @ Google, CXL Live, Mozcon and INBOUND. Tune in as Joanna shares some of the best practices in copywriting to make sure that your content stands out from the crowd, and a bright idea on how you can find your copy through Amazon reviews. ____________________ This episode is sponsored by Repurpose House. Get more leads with your existing content by turning it into unlimited videos & images. CLICK here to check them out! ____________________ In this episode: [01:55] Joanna’s journey before Copyhackers and how copywriting became her business [05:03] Learn the different types of copywriting - especially in the world of marketing [06:43] The common pitfalls and mistakes when creating copy [09:29] Joanna demystifies some common practices in copywriting that don’t really convert [13:05] Joanna shares super specific examples of ridiculous, stellar headlines that you can do [17:06] How they used Amazon to do something called “review mining” to find your copy [22:27] Learn the best practices you can do off the cuff on writing landing pages [29:27] 1 thing to implement in the next 48 hours Links/Resources mentioned: https://www.amazon.com/ https://copyhackers.com/copywriting-tutorial/ https://copyhackers.com/2015/10/copywriting-formula/ https://copyhackers.com/2014/10/amazon-review-mining/ Connect with Joanna https://twitter.com/copyhackers https://ca.linkedin.com/in/jwiebe Connect with Copyhackers https://copyhackers.com/ https://www.facebook.com/CopyHackers/ ____________________ Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have. Connect with Shaina: https://www.linkedin.com/in/shainaweisinger https://www.facebook.com/shainaweisinger https://www.instagram.com/shainaweisinger/ Connect with Repurpose House: https://www.RepurposeHouse.com https://www.facebook.com/RepurposeHouseCo/ https://www.instagram.com/RepurposeHouseCo Check out the episode page at 026.thecontentcoalition.com I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.…

The Content Coalition

1
025 | AgoraPulse on The #1 Proven Factor for Social Media Marketing Success 30:57

6 years ago30:57

30:57

In this episode of The Content Coalition, we interview Emeric Ernoult, Co-founder & CEO of Agorapulse, a Paris-based Social Media Management Software. Emeric is a serial entrepreneur with 20 years of experience in social media and Saas. As a social media marketing pioneer, Emeric has advised well-known international brands such as Virgin, FIA, and Microsoft - among others. Tune in as Emeric shares his entrepreneurial journey of building up Agorapulse from zero to $49,000 monthly recurring revenue in the early days, how their various content marketing initiatives drive growth into their business, and why you should adopt a ‘long-term’ mindset for your content marketing strategy. _________________ This episode is sponsored by Agorapulse. Managing social media has never been easier. CLICK HERE to check them out! _________________ In this episode: [01:35] Emeric’s SaaS journey and his early business endeavors [04:23] Learn the 3-year struggle and pivots of Agorapulse to earn $49,000 MRR [07:55] Why success is a sum of many good little pivots [09:45] A brief rundown on what Agorapulse is and what sets it apart from Hootsuite or other competitors [11:04] What makes content ‘successful’ on social media [13:34] Learn the content marketing initiative that drove Agorapulse from zero to $1M [17:58] Emerci shares the omni-channel content marketing strategy of Agorapulse [20:36] Why you should intentionally think long term on your content marketing strategy [24:53] Emeric shares how expensive it is to track data for your campaigns [28:03] 1 thing to implement in the next 48 hours Links/Resources mentioned: https://hootsuite.com/ https://www.drift.com/ https://www.hubspot.com/ Connect with Emeric: https://www.linkedin.com/in/ernoult/ https://twitter.com/eernoult https://www.f/acebook.com/emeric.ernoult https://www.instagram.com/emericernoult/ Connect with Agorapulse: http://www.agorapulse.com/ https://www.facebook.com/Agorapulse/ https://twitter.com/agorapulse https://www.instagram.com/agorapulse/ https://www.youtube.com/user/AgoraPulse4Facebook Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have. Connect with Shaina: https://www.linkedin.com/in/shainaweisinger https://www.facebook.com/shainaweisinger https://www.instagram.com/shainaweisinger/ Connect with Repurpose House: https://www.RepurposeHouse.com https://www.facebook.com/RepurposeHouseCo/ https://www.instagram.com/RepurposeHouseCo Check out the episode page at 025.thecontentcoalition.com I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.…

The Content Coalition

1
024 | CEO of Yoast: SEO Myths and The #1 Optimization Effort That Hurts Your Rank 25:57

6 years ago25:57

25:57

In this episode of The Content Coalition, we interview Marieke van de Rakt, CEO of Yoast, a search-optimization firm based in Wijchen, Netherlands. It develops and supports a popular Yoast SEO WordPress plugin that had over 5 million active installations. Marieke manages Yoast Academy’s marketing and project teams. In addition to that, she loves to write about SEO. Her expertise lies in content SEO and site structure. Tune in as Marieke shares the benefits of installing Yoast plugin to your website, demystifies the SEO myths that have been plaguing the ads, and her list of things to do in order for your site to rank high on Google. _________________ This episode is sponsored by Repurpose House. Get more leads with your existing content by turning it into unlimited videos & images. CLICK HERE to check them out! _________________ In this episode: [01:35] Marieke’s “Yoast” journey and how she got involved in the business [03:04] The difference between Yoast’s Free plugin and their Premium offering [04:05] Marieke busts the myth that it is very easy to rank #1 on search [10:05] Yoast’s new video plugin and why it’s super relevant for content creators [11:57] Marieke shares details about their Online SEO Training platform called Yoast Academy [16:34] The exact steps to rank higher on Google[19:14] Marieke’s recommended keyword research tools to use [21:20] 1 actionable thing to implement in the next 48 hours Links/Resources mentioned: https://yoast.com/wordpress/plugins/ https://yoast.com/academy/ https://translate.google.com/ http://trends.google.com https://moz.com/explorer Connect with Yoast: https://yoast.com/ https://twitter.com/yoast https://www.facebook.com/yoast/ https://www.instagram.com/yoast/ Connect with Marieke: https://twitter.com/mariekerakt https://marieke.blog/ https://www.instagram.com/mgarakt/ https://www.facebook.com/mariekerakt https://www.linkedin.com/in/mariekerakt/ _________________ Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have. Connect with Shaina: https://www.linkedin.com/in/shainaweisinger https://www.facebook.com/shainaweisinger https://www.instagram.com/shainaweisinger/ Connect with Repurpose House: https://www.RepurposeHouse.com https://www.facebook.com/RepurposeHouseCo/ https://www.instagram.com/RepurposeHouseCo Check out the episode page at 024.thecontentcoalition.com I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.…

The Content Coalition

1
023 | Quickfire: 19 Social Media Strategies in 19 Minutes 28:52

6 years ago28:52

28:52

Shaina Weisinger is the Founder and CEO of Repurpose House. She is also the host of this awesome video podcast, The Content Coalition! Repurpose House turns long-form content into optimized videos and images for high engagement social media strategies. Our mission is to show marketers the full potential of their content by turning blogs, videos, and podcasts into shareable video and images for every social media platform. In this special episode of The Content Coalition, Sarah Guidas, COO of Repurpose House, challenged Shaina to share 19 social media strategies that are small but implementable in 19 minutes. It’s one hell of a challenge,but tune in until the end of the video to learn all the 19 social media strategies that you can do to optimize your social media strategy and see if Shaina made in just 19 minutes! __________________________ This episode is sponsored by Repurpose House. Get more leads with your existing content by turning it into unlimited videos & images. CLICK HERE to check them out! __________________________ In this episode: [02:45] Using LinkTree to your Instagram bio to show multiple links to your profile [03:53] Why you should use Square instead of Landscape for video and images on social media [05:07] Make sure to use Landscape images on Twitter [06:30] Captions. Captions. Captions. and why it’s super important [07:32] Utilizing a previous blog post and repurpose as a LinkedIn article [08:15] How you can take advantage of LinkedIn groups [09:23] Tag people who are in your content. Cross promotion matters! [10:14] Only use seven hashtags on your Instagram posts [10:45] Why invest in a scheduling tool for your social media posts like [10:29] Never post the same thing on all your social media profiles [15:31] Use apps that will allow videos to go live for more than 1 minute on IG stories [17:58] Facebook ad thumbnail matters and how you can use Facebook Overlay Tool [19:31] How to optimize your Instagram copy [20:44] The 18-minute lifespan of a Twitter post and how you can make the most out of it [21:45] Get engaged with Facebook groups [23:03] Post images with body parts (it performs better) [23:58] Organize your YouTube content using Playlists [25:18] Repurpose the content you already created and utilize it on social media Link/Resources mentioned: https://linktr.ee/ https://mavsocial.com/ https://apps.apple.com/us/app/continual-for-instagram/id1162149611 https://www.facebook.com/ads/tools/text_overlay https://moz.com/blog/when-is-my-tweets-prime-of-life __________________________ Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have. Connect with Shaina: https://www.linkedin.com/in/shainaweisinger https://www.facebook.com/shainaweisinger https://www.instagram.com/shainaweisinger/ Connect with Repurpose House: https://www.RepurposeHouse.com https://www.facebook.com/RepurposeHouseCo/ https://www.instagram.com/RepurposeHouseCo Check out the episode page at 023.thecontentcoalition.com I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.…

The Content Coalition

1
022 | Proven Podcast Marketing and Advertising Strategies to Monetize Your E-Commerce Business 12:11

6 years ago12:11

12:11

In this episode of The Content Coalition, we interview Joshua Marsden, Owner of CVO Acceleration, a marketing agency that helps E-Commerce companies scale by helping them overcome their bandwidth and marketing challenges by providing a marketing team focused on helping to reach their online sales performance goals. Joshua is an MBA graduate, author, and founder of CVO Acceleration Performance Marketing Agency. You can find his book, Facebook Advertising Trends and Strategies for E-Commerce 2019 Edition on Amazon and on his website. He’s been able to be in various media outlets and blogs, including Entrepreneur on Fire, SuperFast Business, The Huffington Post, DigitalMarketer.com, BigCommerce.com, and more. In addition, Joshua’s been on stage at DigitalMarketer’s Traffic and Conversion Summit several times. Tune in as Joshua shares the secrets to make your podcast work and how e-commerce businesses can leverage the power of podcasting and broaden your product’s reach and create raving fans. __________________ This episode is sponsored by Podcast Websites. Taking Care of the Tech. CLICK HERE to check them out. __________________ In this episode: [00:56] Joshua’s beginnings and how he started CVO Acceleration Performance Marketing Agency [05:41] The e-commerce businesses who are standing out on podcasting [06:49] Shaina’s thoughts on why Dave Asprey’s podcast “Bulletproof Radio” is a perfect example of a podcast for an ecommerce business [08:00] Joshua shares his ‘things to do’ before starting a podcast [10:10] Joshua’s must listen podcast shows [10:38] How you can reach out to Joshua for help Links/Resources mentioned: https://blog.bulletproof.com/category/podcasts/ https://www.klaviyo.com/ https://keap.com/infusionsoft https://podcasts.apple.com/us/podcast/build-your-utopia/id935594647 Connect with Joshua: https://www.instagram.com/joshuaamarsden/ https://www.linkedin.com/in/joshmarsden/ https://twitter.com/CVOAcceleration Connect with CVO Acceleration: https://cvoacceleration.com/ https://www.facebook.com/cvoacceleration/ https://www.linkedin.com/company/ice-accelerate-marketing-automation-services/ _________________ Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have. Connect with Shaina: https://www.linkedin.com/in/shainaweisinger https://www.facebook.com/shainaweisinger https://www.instagram.com/shainaweisinger/ Connect with Repurpose House: https://www.RepurposeHouse.com https://www.facebook.com/RepurposeHouseCo/ https://www.instagram.com/RepurposeHouseCo Check out the episode page at 022.thecontentcoalition.com I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.…

The Content Coalition

1
021 | Top Ways to Stay Ahead of The Curve With Sales, Marketing, and Life Balance 21:58

6 years ago21:58

21:58

In this episode of The Content Coalition, we interview Caylin White, Head Marketing Buff at WP Buffs, a 24/7 WordPress website maintenance service for serious website owners and white-label partners. Caylin is all things marketing & growth, #WordPress, influencer marketing, artistry, organic lifestyle, a gamer chick, blogger, and positive vibes. She’s been featured on HubSpot, WPMRR and also runs the bufftastic webinars in WP Buffs. Tune in as Caylin shares how you can stay current with the latest trends in marketing and how you can differentiate your content to stand out in whatever industry you’re in. ________________ This episode is sponsored by WP Buffs. 24/7 WordPress websites maintenance. CLICK HERE to check them out. ________________ In this episode: [03:50] Discover the #1 strategy to balance a high volume sales career mentallly and emotionally [04:28] Caylin’s humble beginnings at WP Buffs and what they do [07:01] How to stay ahead of the curve with constant change in WordPress [10:10] How to stay current with constantly changing marketing trends, and where to gain your insight [11:30] The process to make your sales and marketing more customer-centric [15:34] The #1 proven way to differentiate yourself from the competition when it comes to content marketing [18:30] 1 actionable thing to implement in the next 48 hours [20:15] Why you need Darren Hardy’s “Living Your Best Year Ever” journal to implement habits that will change your life Link/Resources mentioned: https://wpmrr.com/podcast/ https://www.hubspot.com/ https://wordpress.com/ https://slack.com https://www.amazon.com/Living-Your-Best-Year-Ever/dp/B00696HSQI Connect with WP Buffs: https://wpbuffs.com/ https://twitter.com/thewpbuffs https://www.instagram.com/wpbuffs/ Connect with Caylin: https://twitter.com/cbcinked https://www.instagram.com/cbcinked/ https://cbcinked.wordpress.com/ ________________ Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have. Connect with Shaina: https://www.linkedin.com/in/shainaweisinger https://www.facebook.com/shainaweisinger https://www.instagram.com/shainaweisinger/ Connect with Repurpose House: https://www.RepurposeHouse.com https://www.facebook.com/RepurposeHouseCo/ https://www.instagram.com/RepurposeHouseCo Check out the episode page at 021.thecontentcoalition.com I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.…

The Content Coalition

1
020 | MarketingProfs: Are Marketers Happy? The Stats That Surprised and Startled Us 24:02

6 years ago24:02

24:02

In this episode of The Content Coalition, we interview Matt Snodgrass, Director of Marketing at MarketingProfs, a marketing training company. Matt used to work as a zookeeper, worked with the CDC on anthrax testing, and led the e-commerce charge at multiple medical device and informatics companies. After working in highly regulated industries for the first 10 years of his marketing life, he's having a lot more fun with his creativity and career as part of the MarketingProfs team. He’s a fan of board games, podcasts, gamification, and marketing research and will gladly talk with you about any of them at length. Tune in as Matt shares his team’s surprising findings from their “Marketer Happiness Report,” and learn how you can make some adjustments in your life to become a more fulfilled marketer. _________________ This episode is sponsored by Repurpose House. Get more leads with your existing content by turning it into unlimited videos & images. CLICK HERE to check them out. _________________ In this episode: [01:02] Matt’s humble beginnings from being a zookeeper to anthrax tester, to joining MarketingProfs’ powerhouse team [05:30] Learn MarketingProfs’ strategy-driven content marketing plan [06:40] Shaina’s thoughts on the “Marketer Happiness Report” and surprising stats on the report about marketers [08:48] The primary concerning stat found about marketer [11:12] The percentage of marketers who are actively engaged in learning new things [12:08] The high percentage of marketers who don’t listen to any podcasts [13:13] Discover Matt’s findings on the five dimensions of being a fulfilled marketer [16:23] Shaina’s game-changing method on how you can reach your goals with a narrow focus to avoid distractions. [20:04] The concept behind the “Marketer Happiness Report” Link/Resources mentioned: https://www.marketingprofs.com/ https://www.marketingprofs.com/content/report/39801/2019-marketer-happiness-report https://contentmarketinginstitute.com/ Connect with Matt https://www.twitter.com/msnods https://www.linkedin.com/in/mattsnodgrass/ Connect with MarketingProfs https://twitter.com/marketingprofs https://www.instagram.com/marketingprofs/ https://www.facebook.com/marketingprofs/ https://www.linkedin.com/company/marketing-profs/ _________________ Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have. Connect with Shaina: https://www.linkedin.com/in/shainaweisinger https://www.facebook.com/shainaweisinger https://www.instagram.com/shainaweisinger/ Connect with Repurpose House: https://www.RepurposeHouse.com https://www.facebook.com/RepurposeHouseCo/ https://www.instagram.com/RepurposeHouseCo Check out the episode page at 020.thecontentcoalition.com I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.…

The Content Coalition

1
019 | Chatbots: 80% Conversion Rates, Optimized Customer Service, And Proven Lead Gen 32:47

6 years ago32:47

32:47

In this episode of The Content Coalition, we interview Story Knight, Founder & Partner of Net101, a digital marketing, SEO and consulting services agency. Stormy began Net101.com in 1995 as a training company for small businesses and individuals interested in getting “up to speed” on using the internet, Net101.com soon branched out into web design and hosting. In 1997 she started bargaintravel.com and in 2000 began to work full-time on ranking BargainTravel well in the highly competitive travel sector. Later in 2011, she sold BargainTravel to return to consulting under Net101, adding marketing technology opportunities for small business to her consulting and training practice. Tune in as Stormy shares her in-depth knowledge about chatbots and how you can leverage this strategy for lead generation, optimized customer service, and even conversion rates of up to 80%. ______________ This episode is sponsored by ActiveChat. Chatbots for business, support and marketing CLICK HERE to check them out. ______________ In this episode: [02:01] Stormy’s humble beginnings and how she started building Net101 [04:07] Data-tracking strategies and the top numbers to look for [08:46] Stormy explains what a chatbot is, the 2 types of chatbots, and how it’s been helping businesses [13:55] Learn the tools that you can use to get started using chatbots [16:30] How you can use a chatbot as a lead generation service and land an 80% conversion rate [25:08] How you can integrate Facebook Messenger as a chatbot on your website [29:26] 1 actionable thing to implement in the next 48 hours Link/Resources mentioned: https://analytics.google.com/ https://mobilemonkey.com/ https://chatfuel.com/ https://manychat.com/ https://www.messenger.com/ https://www.drip.com/ https://convertkit.com/ Connect with Stormy: https://twitter.com/net101training https://www.linkedin.com/in/stormyknight/ Connect with Net101: https://net101.com https://www.facebook.com/netonezeroone/ https://www.linkedin.com/company/net101-com/ ______________ Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have. Connect with Shaina: https://www.linkedin.com/in/shainaweisinger https://www.facebook.com/shainaweisinger https://www.instagram.com/shainaweisinger/ Connect with Repurpose House: https://www.RepurposeHouse.com https://www.facebook.com/RepurposeHouseCo/ https://www.instagram.com/RepurposeHouseCo Check out the episode page at 019.thecontentcoalition.com I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.…

The Content Coalition

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018 | The Video Marketing Strategy Used By Princess Cruises, U.S. Marines Corp., and Teachable 29:41

6 years ago29:41

29:41

In this episode of The Content Coalition, we interview Dallin Nead, StorySeller and Video Marketing Expert at Content Supply, a story-driven content marketing agency. Dallin has worked in corporate, travel, film and broadcast video production serving major brands like Carnival Corp, Princess Cruises, U.S. Marines Corp., and Teachable. He traveled the globe using video and content to capture stories he's proud of that actually make a difference in people's lives and in the legacy for a business. Tune in as Dallin shares his origin story and the framework that you can use to figure out your own “origin story” and create evergreen content for your brand. ________________ This episode is sponsored by Repurpose House. Get more leads with your existing content by turning it into unlimited videos & images. CLICK HERE to check them out. ________________ In this episode: [03:36] Dallin’s humble beginnings and what led up to Content Supply [07:45] The planning process that they do to create content for their clients [10:06] How to figure out your “story bits” in your life that will be the basis for your content [12:07] The formula of a great “origin story” video to resonate with your audience [15:25] Learn the “Oprah Effect” to create ongoing content for your social media platforms [19:22] Dallin’s storytelling tips that you can do without hiring a production company [24:02] Dallin’s exact strategy for people who are just starting to do live videos [27:07] 1 actionable thing to implement in the next 48 hours Link/Resources mentioned: https://www.originstoryvideo.com/go https://www.clickfunnels.com/ Connect with Dallin: https://www.dallinnead.com/ https://twitter.com/dallinnead https://www.instagram.com/dallinnead/ https://www.facebook.com/dallinnead https://www.youtube.com/user/djewnead ________________ Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have. Connect with Shaina: https://www.linkedin.com/in/shainaweisinger https://www.facebook.com/shainaweisinger https://www.instagram.com/shainaweisinger/ Connect with Repurpose House: https://www.RepurposeHouse.com https://www.facebook.com/RepurposeHouseCo/ https://www.instagram.com/RepurposeHouseCo Check out the episode page at 018.thecontentcoalition.com I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.…

The Content Coalition

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017 | WP Buffs Talks Impactful Tips on Crushing On and Off-Page SEO 37:35

6 years ago37:35

37:35

In this episode of The Content Coalition, we interview Joe Howard, Head Buff at WP Buffs. WP Buffs is a 24/7 WordPress website maintenance service for serious website owners and white-label partners. Whether you're looking after 1 site or 1000, they’ve got your back! Joe also runs WPMRR, a robust video course that teaches WordPress professionals how to implement, sell and execute ongoing care plans for their clients and increase their revenue every single month. Or you can just tune into The WPMRR WordPress podcast entirely focused on growing successful WordPress businesses and monthly recurring revenue. Tune in as Joe shares his top tools and strategies on how you can rank higher on Google through both on and off-page SEO and by taking advantage of “low hanging fruit” keywords. _____________ This episode is sponsored by WP Buffs. 24/7 WordPress websites maintenance. CLICK HERE to check them out. _____________ In this episode: [03:49] Joe’s thoughts on keyword research and whether or not this truly matters in your marketing [06:58] What are “low hanging fruit” keywords, and how to find them using a specific recommended tool [10:30] Joe shares what Off-Page SEO is and how it can affect your Google ranking[17:48] Learn Joe’s top ranking blog article that allots for about 25% of all their website traffic [23:36] 1 actionable thing to implement in the next 48 hours [24:00] Learn the tools that you can use to do your own keyword research and see your domain authority [30:06] BONUS: The challenge of managing a business with 24/7 system support [33:48] BONUS: How Joe manage a remote team with different timezones Link/Resources mentioned: https://www.semrush.com/ https://ahrefs.com/ https://www.godaddy.com/ https://www.teamwork.com/ https://www.hubspot.com/ https://slack.com http://moz.com Connect with Joe: https://twitter.com/JosephHHoward https://www.linkedin.com/in/josephhirschhornhoward/ Connect with WP Buffs: https://wpbuffs.com/ https://wpmrr.com/ https://wpmrr.com/podcast/ https://twitter.com/thewpbuffs https://www.instagram.com/wpbuffs/ _____________ Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have. Connect with Shaina: https://www.linkedin.com/in/shainaweisinger https://www.facebook.com/shainaweisinger https://www.instagram.com/shainaweisinger/ Connect with Repurpose House: https://www.RepurposeHouse.com https://www.facebook.com/RepurposeHouseCo/ https://www.instagram.com/RepurposeHouseCo Check out the episode page at 017.thecontentcoalition.com I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.…

The Content Coalition

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016 | Buzzsprout’s Head of Growth on Top Podcasting Mistakes and Proven Growth Strategies 17:38

6 years ago17:38

17:38

In this episode of The Content Coalition, we interview Alban Brooke, Head of Growth of Buzzsprout. Buzzsprout is a user-friendly podcast hosting and analytics platform. They’ve Buzzsprout helped over 100,000 people start their own podcast, and it’s a great way to host, promote, and track your show. Alban is passionate about helping people get their message out to the world. Podcasting is a great avenue to be able to do that! He then took that drive and wrote a podcasting guide that's been read over 400,000 times. Currently,he lives in Jacksonville Beach, Florida with his wife and daughter. Tune in as Alban shares the common mistakes that you can avoid when starting your own podcast, and some ways that you can seriously monetize your show! _______________ This episode is sponsored by Buzzsprout. Podcast hosting and a whole lot more. CLICK HERE to check them out. ______________ In this episode: [02:27] Buzzsprout’s humble beginnings and ultimate path to exponential growth [03:12] Learn the common pitfalls or mistakes that podcasters make, and how you can avoid them with your show [05:05] The #1 reason podcasting is booming [07:21] On of the best, proven tools to monetize your podcast with loyal followers [12:48] 1 actionable thing to implement in the next 24 hours [14:17] Alban’s recommended app to advertise on your show Link/Resources mentioned: https://www.patreon.com/ https://overcast.fm/ Connect with Alban: https://twitter.com/albanbrooke https://www.instagram.com/albanbrooke/ Connect with Buzzsprout: https://www.buzzsprout.com/ https://twitter.com/buzzsprout https://www.facebook.com/buzzsprout ______________ Shaina Weisinger is the host of The Content Coalition, and founder and CEO of Repurpose House which repurposes your content into unlimited videos and images. Shaina is on a mission to show content creators the untapped potential and repurposing power of the content they already have. Connect with Shaina: https://www.linkedin.com/in/shainaweisinger https://www.facebook.com/shainaweisinger https://www.instagram.com/shainaweisinger/ Connect with Repurpose House: https://www.RepurposeHouse.com https://www.facebook.com/RepurposeHouseCo/ https://www.instagram.com/RepurposeHouseCo Check out the episode page at 016.thecontentcoalition.com I accept responsibility that all information shared in the video or audio is opinion, factual and accurate to the best of my knowledge.…

The Content Coalition

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015 | 3 Super Specific Ways to Monetize Your Podcast Even Without A Huge Following 20:54

6 years ago20:54