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Split Testing a Funnel
Manage episode 319273500 series 3311218
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As you may know, sales of my book are crushing it. In fact, I actually have a self-liquidated sales funnel. That means that for every buck I spend on ads I get a dollar back in revenue almost immediately.
i.e. a free marketing budget.
But that didn’t come easy. It took 14 variations of the funnel to get it to that level!
In this episode, I dig into split testing your funnels so that they’re as good as they can possibly be. Listen along and you’ll learn…
- Why every funnel needs tweaking and refining.
- Why burning money to get data isn’t a bad thing.
- How you can scale when you finally get your funnel right.
Building a funnel is the easy part. It’s the little tweaks and changes that make all of the difference. Check out the podcast to learn more.
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