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Lesson 13 - Create a Value Ladder and Value Hypothesis
Manage episode 479940475 series 3661221
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This lesson will teach you how to build a value ladder and hypothesis tailored to your prospects. You’ll learn how to connect your product’s features to specific benefits and align those benefits to your prospect’s business objectives. Your assignment will involve drafting a value ladder and a hypothesis for one of your target accounts, ensuring it’s ready to guide your outreach strategy.
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