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Lesson 4 - Map Out Your Buying Committee
Manage episode 478718416 series 3661221
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Sales success often requires winning over multiple stakeholders. In this lesson, you’ll learn how to map out a buying committee, identify the key players, and understand their unique roles in the decision-making process. Your assignment will involve analyzing one of your target accounts to create a buying committee map, including notes on each stakeholder's potential influence and interests.
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