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What doesn't customer marketing do? | Melissa Beck
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Episode 220: The sun never sets on customer marketing. Melissa Beck joins Dillon live at the Customer Success Collective's Summit in New York City to describe her experience.
⏱️ Timestamps:
00:00:00 - Intro
00:01:50 - The evolution of customer marketing
00:02:49 - Creating experience beyond the product
00:03:31 - What customer marketing is not
00:04:12 - Crossing paths with every department
00:06:47 - Scaling champions through experience
00:07:57 - Inside customer advocacy programs
00:10:01 - The remote era of customer engagement
📺 Lifetime Value: Your Destination for GTM content
Website: https://www.lifetimevaluemedia.com
🤝 Connect with the hosts:
Dillon's LinkedIn: https://www.linkedin.com/in/dillonryoung
JP's LinkedIn: https://www.linkedin.com/in/jeanpierrefrost/
Rob's LinkedIn: https://www.linkedin.com/in/rob-zambito/
👋 Connect with Melissa Beck:
Melissa's LinkedIn: https://www.linkedin.com/in/melissabeck
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