Building Trust and Scaling Through Thought Leadership with Drew McLellan

The Digital Agency Growth Podcast

We're bringing back one of our most valuable episodes a conversation that’s just as relevant today as when it first aired.

The agency world has seen plenty of change in recent years. But with that change comes opportunity — for evolution, adaptation, and leadership. In this episode, Drew McLellan joins us to talk about the current state of the agency landscape in 2024, the importance of thought leadership, and how to build real trust with clients long before the sale.

Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.

In this episode, Dan and Drew discuss:

• Why trust starts long before the sales conversation
• What it really takes to grow your agency sustainably
• How to position your agency as a true thought leader
• Where AI adds value (and where it doesn’t)

Drew McLellan has worked in advertising for over 30 years. He runs McLellan Marketing Group and Agency Management Institute (AMI), where he helps thousands of small and mid-sized agencies grow smarter and stronger every year.

Whether you missed this episode the first time or just need a refresher, we’re excited to bring it back. If you enjoy it, don’t forget to follow, rate, and review the podcast and share your biggest takeaway with us.

Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge

CONNECT WITH DREW MCLELLAN:

Agency Management Institute

LinkedIn

X (formerly Twitter)

Website

CONNECT WITH DAN ENGLANDER:

LinkedIn

Sales Schema