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[Green About Media] - Michael Hanbury-Williams - Building a Career in Sustainability
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On this episode of Green About Media, Michael Hanbury-Williams shares his journey from a traditional advertising role to becoming the Managing Director of Greenbids, an AI company focused on sustainability in digital advertising.
He discusses the importance of integrating environmental responsibility into the advertising industry, the role of AI in optimising media efficiency, and the successes Greenbids has achieved in reducing carbon emissions while enhancing campaign performance.
Michael discusses the need for collaboration and connection among professionals in the sustainability space and offers advice for those looking to make a similar transition in their careers.
Connect with Michael on LinkedIn
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Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner
75 episodes
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