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Content provided by Daniel Rowles, Ciaran Rogers, and Louise Crossley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel Rowles, Ciaran Rogers, and Louise Crossley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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The Future of Digital Marketing, an Interview with Nicholas Holland
Manage episode 385526707 series 2866477
Content provided by Daniel Rowles, Ciaran Rogers, and Louise Crossley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel Rowles, Ciaran Rogers, and Louise Crossley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In today's episode of the Digital Marketing Podcast, we have the pleasure of welcoming back Nicholas Holland, VP of Product at Hubspot, for a second year to reflect on the development of AI and the human touch in marketing.
Recorded in Boston as Hubspot's Inbound Conference 2023, Nicholas reveals how Hubspot have leveraged technology to provide new AI capabilities to their customer platform, assisting customers in crafting effective marketing emails to setting up a website.
Nicholas and Daniel also address ongoing data and security concerns, the need for AI ethical standards for responsible usage, and the need to show that individual expertise in written content.
AI aside, we can't forget the importance of human touch in marketing. Why is influencer marketing continually rising, and what are Nicholas' emerging trends predictions for the year ahead?
--
Show notes: https://targetinternet.com/resources/the-future-of-digital-marketing
Have feedback on the show? We really would love to hear from you. Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.
101 episodes
Share
Manage episode 385526707 series 2866477
Content provided by Daniel Rowles, Ciaran Rogers, and Louise Crossley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel Rowles, Ciaran Rogers, and Louise Crossley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In today's episode of the Digital Marketing Podcast, we have the pleasure of welcoming back Nicholas Holland, VP of Product at Hubspot, for a second year to reflect on the development of AI and the human touch in marketing.
Recorded in Boston as Hubspot's Inbound Conference 2023, Nicholas reveals how Hubspot have leveraged technology to provide new AI capabilities to their customer platform, assisting customers in crafting effective marketing emails to setting up a website.
Nicholas and Daniel also address ongoing data and security concerns, the need for AI ethical standards for responsible usage, and the need to show that individual expertise in written content.
AI aside, we can't forget the importance of human touch in marketing. Why is influencer marketing continually rising, and what are Nicholas' emerging trends predictions for the year ahead?
--
Show notes: https://targetinternet.com/resources/the-future-of-digital-marketing
Have feedback on the show? We really would love to hear from you. Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.
101 episodes
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Similar to The Digital Marketing Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
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…
continue reading
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…
continue reading
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…
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An award winning daily podcast, John Lee Dumas interviews the most successful and inspiring Entrepreneurs 7-days a week to bring you the top business strategies. Entrepreneurs On Fire has over 175 million listens and 4500+ episodes. JLD has turned Entrepreneurs On Fire into a media empire that has generated over 7-figures of NET annual revenue 12-years running. For all the resources, visit EOFire.com.
…
continue reading
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