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The Danger of Attribution Modelling
Manage episode 390907347 series 2866477
Content provided by Daniel Rowles, Ciaran Rogers, and Louise Crossley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel Rowles, Ciaran Rogers, and Louise Crossley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Attribution modelling helps marketers understand which campaigns or activities were most effective in driving conversions, allowing marketing teams to adjust budgets and other factors accordingly.
Sounds like a perfect methodology, but it’s not all smooth sailing. Join us for the latest episode of the Digital Marketing Podcast as we discuss the dangers of attribution modelling, such as overlooking external factors, the hazards of over-reliance on data, issues with cannibalisation and more.
--
Show notes: https://targetinternet.com/resources/the-danger-of-attribution-modelling
Do you have any feedback on the show? We really would love to hear from you. Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.
101 episodes
Share
Manage episode 390907347 series 2866477
Content provided by Daniel Rowles, Ciaran Rogers, and Louise Crossley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel Rowles, Ciaran Rogers, and Louise Crossley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Attribution modelling helps marketers understand which campaigns or activities were most effective in driving conversions, allowing marketing teams to adjust budgets and other factors accordingly.
Sounds like a perfect methodology, but it’s not all smooth sailing. Join us for the latest episode of the Digital Marketing Podcast as we discuss the dangers of attribution modelling, such as overlooking external factors, the hazards of over-reliance on data, issues with cannibalisation and more.
--
Show notes: https://targetinternet.com/resources/the-danger-of-attribution-modelling
Do you have any feedback on the show? We really would love to hear from you. Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.
101 episodes
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Similar to The Digital Marketing Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
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…
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An award winning daily podcast, John Lee Dumas interviews the most successful and inspiring Entrepreneurs 7-days a week to bring you the top business strategies. Entrepreneurs On Fire has over 175 million listens and 4500+ episodes. JLD has turned Entrepreneurs On Fire into a media empire that has generated over 7-figures of NET annual revenue 12-years running. For all the resources, visit EOFire.com.
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
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