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Content provided by Tim Cameron-Kitchen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Cameron-Kitchen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Are You Falling Into The Sunk Cost Trap? (Dojo #42)
Manage episode 452380120 series 1273522
Content provided by Tim Cameron-Kitchen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Cameron-Kitchen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This week on The Dojo, we dissect the recent collapse of AllPlants, a UK vegan meal delivery service, amidst a massive marketing spend. We analyse their financial data, marketing strategies (social media, SEO, PPC), and pinpoint critical errors.
We also discuss the upcoming Black Friday sales frenzy, contrasting brands embracing the hype with those choosing alternative strategies. Finally, we provide an update on the Wicked movie's marketing success.
Timestamps
- 00:00 - Introduction
- 01:30 - AllPlants Case Study
- 15:00 - Black Friday Marketing Strategies
- 25:00 - Wicked Movie Marketing Update
- 35:00 - Key Takeaways & Actionable Steps
Get the show notes:
https://exposureninja.com/podcast/dojo-42/
Get your free trial of Semrush AdClarity:
Request a free review of your website and marketing:
https://exposureninja.com/review/
What to listen to next:
Why GEO is the New SEO (and How It Works)
https://exposureninja.com/podcast/336/
The Best Digital Marketing Strategies for 2025
https://exposureninja.com/podcast/338/
ChatGPT Search is using BING?! – Everything We Know So Far…
488 episodes
Share
Manage episode 452380120 series 1273522
Content provided by Tim Cameron-Kitchen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Cameron-Kitchen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This week on The Dojo, we dissect the recent collapse of AllPlants, a UK vegan meal delivery service, amidst a massive marketing spend. We analyse their financial data, marketing strategies (social media, SEO, PPC), and pinpoint critical errors.
We also discuss the upcoming Black Friday sales frenzy, contrasting brands embracing the hype with those choosing alternative strategies. Finally, we provide an update on the Wicked movie's marketing success.
Timestamps
- 00:00 - Introduction
- 01:30 - AllPlants Case Study
- 15:00 - Black Friday Marketing Strategies
- 25:00 - Wicked Movie Marketing Update
- 35:00 - Key Takeaways & Actionable Steps
Get the show notes:
https://exposureninja.com/podcast/dojo-42/
Get your free trial of Semrush AdClarity:
Request a free review of your website and marketing:
https://exposureninja.com/review/
What to listen to next:
Why GEO is the New SEO (and How It Works)
https://exposureninja.com/podcast/336/
The Best Digital Marketing Strategies for 2025
https://exposureninja.com/podcast/338/
ChatGPT Search is using BING?! – Everything We Know So Far…
488 episodes
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Similar to The Digital Marketing Podcast by Exposure Ninja
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
…
continue reading
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to fi ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy!
…
continue reading
Pat Flynn from The Smart Passive Income Blog reveals all of his online business and blogging strategies, income sources and killer marketing tips and tricks so you can be ahead of the curve with your online business or blog. Discover how you can create multiple passive income streams that work for you so that you can have the time and freedom to do what you love, whether it's traveling the world, or just living comfortably at home. Since 2008, he's been supporting his family with his many on ...
…
continue reading
Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle. Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs who’ve cracked t ...
…
continue reading
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