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#035 - How Reebok Took Over the World ππ (Lessons from Joe Foster)
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In this episode, we dive into the story of Reebok co-founder Joe Foster
and how he turned a small family business into a global sportswear
giant. We explore how he spotted market gaps, made bold brand moves, and
formed the partnerships that powered Reebokβs rise β plus insights from
his book Shoemaker. If youβre into disruptive marketing and brand
storytelling, youβll want to tune in.
Follow Jess:
https://www.instagram.com/itsjesssingh/
Timestamps:
00:00:00 - Introduction
00:00:52 - Introduction to Joe Foster and His Book
00:01:13 - Joe Foster's Reebok Legacy
00:01:33 - Importance of Strategic Partnerships
00:01:55 - Lessons from Joe Foster's Book
00:02:16 - Building a Brand from Scratch
00:05:35 - Adapting to Challenges in a Competitive Market
00:06:50 - From Homegrown Brand to Global Player
00:08:15 - Importance of Storytelling in Branding
00:09:29 - Authenticity and Personal Connection
00:10:01 - Consistency and Resilience
00:10:54 - Innovation and Staying Competitive
00:11:04 - Additional Insights from Joe Foster
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