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#036 - How to Leverage Partnerships for Growth ๐ค๐
Manage episode 483852570 series 3568797
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In this episode of The Disruptionists, Jess Singh shares how strategic
partnerships can drive exponential growth without hurting sales. With
20+ years in branding and marketing, she challenges the โcompetitionโ
mindset and shows how collaboration expands reach and deepens customer
engagement.
Featuring insights from Boost Juice founder Janine Allis, this is a
must-watch for entrepreneurs ready to grow through connection.
Follow Jess:
https://www.instagram.com/itsjesssingh/
Timestamps:
00:00:00 - Intro
00:01:04 - Collaboration Over Competition
00:02:17 - The Fear of Sharing
00:03:11 - Strategic Partnership Framework
00:04:04 - Expanding Reach Through Collaboration
00:06:01 - Adding Value to Customers
00:07:34 - Marketing Budgets and Impact
00:08:37 - Case Study: Boost Juice and Disney
00:10:55 - Real-Life Example: Mochi Donuts and Hello Kitty
00:12:31 - Approaching Partnerships
00:13:34 - Creating Mutual Value
00:14:49 - Flipping the Script: Collaboration Mindset
38 episodes
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