How to Attract Your Ideal Customers with the Right Brand Archetype

The Duct Tape Marketing Podcast

Sara Nay sits down with Jane McCarthy, a seasoned brand strategist and author of The Goddess Guide to Branding. Jane shares her expertise on goddess archetypes and how businesses can use Carl Jung’s archetypes to build a compelling and emotionally resonant brand identity. Learn how to align your brand strategy with the right archetype to attract your ideal customers, create authentic brand storytelling, and stand out in a crowded market.

Today we discussed:

• [00:00] Opening
• [00:09] Introducing Jane McCarthy
• [00:44] What are Goddess Archetypes?
• [05:37] Identifying your Brand's Goddess Archetype
• [08:56] Using your Archetype to Find the Right Talent
• [12:05] Brands That Embody Goddess Archetypes
• [16:34] How to Approach Goddess Archetypes
• [18:44] Figuring out the Heart of your Brand
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More About Jane McCarthy

• Jane McCarthy's website - https://www.goddessoffice.com
• Connect with Jane McCarthy on LinkedIn: https://www.linkedin.com/in/jane-mccarthy-96b3715/

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