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Content provided by John Jantsch. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Jantsch or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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How to Own Your Marketing Strategy
Manage episode 499955275 series 2444258
Content provided by John Jantsch. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Jantsch or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Sara Nay is the CEO of Duct Tape Marketing and author of Unchained: Breaking Free from Broken Marketing Models. With over 15 years of experience helping small businesses grow, Sara returns to discuss the powerful concept of owning your marketing strategy. In this episode, she unpacks the shift away from outdated agency models toward building lean, AI-enabled systems and internal capabilities. Learn how to take control, simplify your marketing, and build lasting assets that fuel growth.
Today we discussed:
00:00 Introduction 00:52 Introducing Sara Nay 03:30 Costs and Risks of Outsourcing Marketing 06:31 Simplifying Marketing Through Focus and Strategy 08:29 Importance of Strategy Over Tactics 10:39 Evolving Marketing Roles: From Doers to Orchestrators 14:37 Adapting to AI: Career Mindset and Skill Development 16:34 Marketing Execution as an Asset: Owning vs Renting 19:27 The Role and Evolution of the Fractional CMO
Rate, Review, & Follow
If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.
Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
👉 Get Your Free Prompts: https://dtm.world/freeprompts
1258 episodes
Share
Manage episode 499955275 series 2444258
Content provided by John Jantsch. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Jantsch or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Sara Nay is the CEO of Duct Tape Marketing and author of Unchained: Breaking Free from Broken Marketing Models. With over 15 years of experience helping small businesses grow, Sara returns to discuss the powerful concept of owning your marketing strategy. In this episode, she unpacks the shift away from outdated agency models toward building lean, AI-enabled systems and internal capabilities. Learn how to take control, simplify your marketing, and build lasting assets that fuel growth.
Today we discussed:
00:00 Introduction 00:52 Introducing Sara Nay 03:30 Costs and Risks of Outsourcing Marketing 06:31 Simplifying Marketing Through Focus and Strategy 08:29 Importance of Strategy Over Tactics 10:39 Evolving Marketing Roles: From Doers to Orchestrators 14:37 Adapting to AI: Career Mindset and Skill Development 16:34 Marketing Execution as an Asset: Owning vs Renting 19:27 The Role and Evolution of the Fractional CMO
Rate, Review, & Follow
If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.
Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!
👉 Get Your Free Prompts: https://dtm.world/freeprompts
1258 episodes
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Similar to The Duct Tape Marketing Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
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…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
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…
continue reading
Entrepreneurship and business techniques and tips you won't learn in business school.
…
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