Win by Focusing on Your Core Users

The Duct Tape Marketing Podcast

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11d ago 23:37

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Shane Murphy-Reuter is the President of GTM at Calendly, a leading scheduling software platform trusted by millions. With a proven track record in scaling SaaS companies like Intercom and Webflow, Shane brings deep expertise in product-led growth, sales strategy, and category creation. In this episode, he shares how Calendly has evolved beyond scheduling to serve SMBs and solopreneurs through AI-driven relationship management tools. Tune in to learn how focusing on your core users can drive sustainable growth, outpace competitors, and spark innovation in a crowded market.

Today we discussed:

[00:00] Opening

[00:09] Introducing Shane Murphy-Reuter

[00:51] Extending Your Core Business

[04:47] How Hyperfocus Protects Your Business

[06:51] Find your Unique Advantage

[10:28] Messaging for Clients with Different Needs

[15:05] Shifting Mindset to Deal with Growth

[17:00] Incentivizing Sales Teams

[19:00] How Will AI Effect Scheduling Software

More About Shane Murphy-Reuter:

Check out Shane Murphy-Reuter's Website: https://calendly.com/

Connect with Shane Murphy-Reuter on LinkedIn: https://www.linkedin.com/in/shanemurfy/

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