E593: How to Develop Products That Piggyback On Popular Brand Names

The Ecomcrew Ecommerce Podcast

In this episode, Chris Davey discusses his journey in e-commerce, the growth of his networking event at the Canton Fair, and insights into navigating the complexities of sourcing from China. We share our experiences about the safety concerns in China, travel challenges, and the importance of thorough research when attending trade shows. We also talk about the networking opportunities going to China provides for Amazon sellers. We delve into the intricacies of product sourcing and development in the e-commerce space, particularly focusing on the advantages of Chinese manufacturing. We discuss strategies for identifying niche markets, the importance of building strong relationships with suppliers, and the rapid product development process that allows sellers to capitalize on emerging trends. The conversation also highlights the significance of differentiation in a competitive market and the benefits of being a first mover. The Big Takeaway

• Chris's product sourcing strategy involves developing accessories for popular products.
• The Canton Fair is divided into three phases, each focusing on different product categories.
• Networking is a key benefit of attending the Canton Fair.
• Post-COVID, there are fewer American attendees at the Canton Fair.
• Visa regulations for entering China can be complex and vary by nationality.
• Chris emphasizes how important of visiting suppliers' factories in China.
• Attendees should plan for at least 10 days to fully experience the Canton Fair.
• Designing accessories around popular products is effective.
• Predictive keyword popularity can lead to successful products.
• Niche markets can provide significant opportunities.
• Building relationships with factories is crucial for success.
• Rapid product development is key to staying competitive.
• Differentiation is essential in a crowded market.
• First-mover advantage can lead to increased sales.
• Networking events like FBA for You foster community among sellers.

Timestamps

• 00:00 - Introduction to FBA4U and Chris Davey
• 01:57 - Chris's Journey to E-commerce and Canton Fair
• 06:02 - Growth of FBA4U and Networking Opportunities
• 09:56 - Safety and Visa Concerns in China
• 15:54 - Canton Fair Insights and Supplier Strategies
• 23:32 - The Speed of Chinese Manufacturing
• 24:15 - Innovative Product Sourcing Strategies
• 27:15 - Niche Markets and Competitive Advantages
• 30:02 - Building Relationships with Factories
• 32:10 - Rapid Product Development Process
• 35:13 - The Importance of CAD in Product Design
• 39:11 - Differentiation in a Competitive Market
• 43:24 - Leveraging First-Mover Advantage
• 44:55 - Managing Minimum Order Quantities
• 46:51 - Building Strong Supplier Relationships
• 50:18 - FBA for You: Networking and Community

Thanks for listening!

Until next time, happy selling!