E606: Is Bryan Johnson's "Blueprint" Amazon Brand Dying?

The Ecomcrew Ecommerce Podcast

Dave delves into health influencer Brian Johnson's Blueprint brand to see how well this entrepreneur turned influencer business is performing on Amazon. We take a look at their revenue numbers, their quality control issues and overall brand strategy to see if influencer-led brands are actually killing it on Amazon or not.

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The Big Takeaway

• Brian Johnson's brand generated an annual revenue of approximately $4.5 million.
• Quality control issues have affected customer satisfaction according to recent reviews.
• Their average review rating for their top product is declining due to quality control issues.
• Pricing on Amazon is significantly lower than on the brand's website.
• Brian Johnson hasn't really been pushing the brands' presence in his socials.
• Blueprint's performance is not as impressive as their competitors.

Timestamps

• 00:00 - Introduction to Brian Johnson and Blueprint
• 03:03 - Blueprint's Performance on Amazon
• 05:45 - Revenue Analysis and Keyword Analysis
• 08:58 - Quality Control Issues and Customer Feedback
• 11:48 - Brand Strategy and Pricing Dynamics
• 15:06 - Conclusion: The Future of Blueprint

As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested.

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Until next time, happy selling!