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How to Generate Quality Leads with James Cocker
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In this must-listen episode of The Estate Agent Consultancy Podcast, we sit down with James Cocker, a specialist in social media marketing for estate agents, to uncover the strategies that are transforming how agents generate leads in today’s market.
Key Topics Covered:
- Why estate agents must embrace social media to stay competitive
- The biggest mistakes agents make with lead generation online
- How to attract high-quality local homeowners through smart content
- Leveraging trending property reels to boost visibility and engagement
- Organic vs. paid content—where to focus your energy and budget
- Building loyal local audiences that convert into instructions
- Facebook and Instagram ad strategies for valuation requests
- How to use retargeting without blowing your budget
- Creating urgency and buyer competition using social media
- The future of estate agency marketing—AI, automation, and beyond
James breaks down practical, no-nonsense tips for becoming the most seen agent in your patch and explains how agents can create their own predictable lead generation machine—no portals required.
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