#9 Ristretto: Mark and Rob Talk Packaging

The Exchange Coffee Podcasting Network

• Packaging is both a marketing tool and a means to preserve freshness.
• The choice of packaging should reflect the coffee's intended market and distribution method.
• Simple and elegant packaging can be effective for local sales.
• Investing in quality packaging technology can enhance operational efficiency.
• Distinctive packaging helps brands stand out on crowded shelves.
• Understanding your brand identity is crucial for packaging decisions.
• Cost considerations are important when choosing packaging options.
• Freshness is a key factor in packaging for longer distribution routes.
• Artisanal approaches to packaging can slow down production but may add value.
• Collaborating with established roasting plants can reduce initial packaging costs.

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