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Content provided by Dixie Maria Carlton Brad Hauck. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dixie Maria Carlton Brad Hauck or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Every Expert Needs Multiple Streams of Income

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Manage episode 452294235 series 3617423
Content provided by Dixie Maria Carlton Brad Hauck. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dixie Maria Carlton Brad Hauck or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode, we delve into strategies for diversifying your income as a professional speaker and author. The COVID-19 pandemic underscored the necessity of multiple revenue streams; relying solely on one can be precarious. We'll explore how a single speech or book can be transformed into various products, such as micro-courses, memberships, mastermind groups, and done-for-you services. Understanding that the more direct access clients have to you, the higher the value—and cost—of the offering, we'll discuss the profitability of services and the importance of building a supportive team. Additionally, we'll cover diverse sales methods, including the "jump up" approach, and emphasize the critical role of building and nurturing an email list to sustain and grow your business.

This podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, an expert in digital marketing & course creation, and Dixie Carlton, a specialist publisher in non-fiction books, as they share insights to elevate your speaking career. Each episode offers actionable strategies to enhance your skills, grow your audience, and expand your reach through published work. Whether you’re aiming to boost your influence or explore new avenues for engagement, “The Expert's Journey” provides the guidance you need to succeed.

  continue reading

22 episodes

Artwork
iconShare
 
Manage episode 452294235 series 3617423
Content provided by Dixie Maria Carlton Brad Hauck. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dixie Maria Carlton Brad Hauck or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In this episode, we delve into strategies for diversifying your income as a professional speaker and author. The COVID-19 pandemic underscored the necessity of multiple revenue streams; relying solely on one can be precarious. We'll explore how a single speech or book can be transformed into various products, such as micro-courses, memberships, mastermind groups, and done-for-you services. Understanding that the more direct access clients have to you, the higher the value—and cost—of the offering, we'll discuss the profitability of services and the importance of building a supportive team. Additionally, we'll cover diverse sales methods, including the "jump up" approach, and emphasize the critical role of building and nurturing an email list to sustain and grow your business.

This podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, an expert in digital marketing & course creation, and Dixie Carlton, a specialist publisher in non-fiction books, as they share insights to elevate your speaking career. Each episode offers actionable strategies to enhance your skills, grow your audience, and expand your reach through published work. Whether you’re aiming to boost your influence or explore new avenues for engagement, “The Expert's Journey” provides the guidance you need to succeed.

  continue reading

22 episodes

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