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136: {Interview} Unlocking the Power of Pinterest Marketing with Amy Griffin
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In today's episode, I interview Amy Griffin, known as the Pinterest queen, about her journey into Pinterest marketing and the power of the platform as a visual search engine. We discuss the importance of business accounts, effective content strategies, and the secrets to successful Pinterest marketing. Amy shares insights on creating engaging pins, the user experience on Pinterest, and the significance of repurposing content. The conversation concludes with inspiring client success stories and the importance of perseverance in the entrepreneurial journey.
takeaways
- Amy's journey into Pinterest marketing began after losing her job.
- Pinterest is a visual search engine, not just a DIY platform.
- Pins can drive traffic for years, unlike other social media posts.
- Business accounts on Pinterest are crucial for marketing success.
- Consistency in pinning is key to leveraging the algorithm.
- Engagement on Pinterest is not about followers but about action.
- Creating engaging pins involves clear calls to action and branding.
- User experience on Pinterest focuses on providing value, not personal branding.
- Repurposing content can maximize reach and effectiveness on Pinterest.
- Perseverance is essential for success in any entrepreneurial journey.
You can connect further with Amy HERE on LinkedIn HERE or follow her on IG @amy.time_
Thanks for listening!
LINKS TO FREEBIES BELOW:
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ABOUT THE HOST:
Former Executive Recruiter turned Online Marketing Expert & Entrepreneur. I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called The Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara.
This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.
Connect with me on LinkedIn HERE and IG @cpennington55 follow the podcast page HERE
Buy ChilledVino HERE
I'm so happy you are here!! Thanks for listening!!!
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