EP | 670 - Why Hormozi’s Book Launch Was Genius — But Won’t Work for Most Coaches

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Alex Hormozi recently broke a Guinness World Record for most non-fiction books sold in 24 hours and rose the charts of all time releases leaving only JK Rowling at the top. This was no accident and mutinously planned. So much so he recorded a Youtube episode before the launch calling his shot of selling 3 million plus books.

How does this apply to you as a coach? There are key takeaways we must talk about both on what to do and why this wouldn't work for most coaches. I'll break all of this down in today's episode. Let us know if you enjoy this timely style episode!

Time Stamps:

(0:08) Alex Hormozi’s Recent Record Breaking Book Launch

(4:14) What Hormozi Did

(5:28) #1: Personal Brand

(6:10) #2: Email

(7:34) #3: Give Bonuses Not Discounts

(8:34) #4: One Simple Funnel

(9:52) #5: Show Up Consistently and Sell Hard

(12:45) What To Do This Week

(14:30) Ads Episode

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