If you’re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you. Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail. Along with that, they o ...
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EP | 661 - Delegation Isn’t That Hard — You’re Just Doing It Wrong
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13:07This is an episode I wish I had a long time ago when I made the mistake of not learning to delegate sooner and thinking delegation was trying to find my perfect clone. They do not exist and for good reason. In this episode, I'm going to teach you the art of delegation and how to do it the smart way. We'll start off by auditing your time, finding lo…
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EP | 660 - Why Your Business Feels Broken When You're Actually Winning
8:24
8:24
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8:24We've been through many trials and tribulations when it comes to how we've felt about the business at times and if you are a coach that wants to change lives through your leadership, I have some reality checks you need to know about as you progress. This doesn't get easier as you grow but the 4 things I'm going to share with you today hopefully wil…
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EP | 659 - 9 Weeks Postpartum: C-Section Recovery, Breastfeeding, Sex After Baby, and the Beautiful Chaos of Being a CEO & a Mom of Two
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38:57I wanted to update you all about what's been going on in my life in terms of my postpartum experience and what I and we have done differently the second time around that has worked better for us than the first time with Jaxson. If you are a soon to be mom or thinking about it, I want to cover what it's really been like for me at least and I hope yo…
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EP | 658 - Content Makeover Series | "Why This WWE Trainer's Instagram Isn't Converting (Despite Training Stone Cold Steve Austin)
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6:49Coming at you with another Content Makeover Series and this one while you might not be training WWE superstars can still definitely apply to you! We'll be breaking down the coach that got Stone Cold Steve Austin ready in his late 50's and if you coach an older population, these tips will help you stand out and get their attention. Time Stamps: (0:4…
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EP | 657 - Content Makeover Series | Why This Hormone Coach's Great Content Isn't Converting (And How I Fixed It in 5 Minutes)
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10:31Not getting the conversions you want with your content and your Instagram account? This episode is for you! I'm going to breakdown one of our client's Instagram's inside of IFCA and explain the need for clarity, social proof, and why you need to speak directly to a specific type of individual. Time Stamps: (0:30) Instagram Audit For One of Our Clie…
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EP | 656 - Our Coaching Business Did $129k Cash In 48 Hours While On Vacation → Here’s How
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13:41We recently got back from a vacation trip to our lakehouse in Georgia and made 129k without opening Slack or any work app. This didn't happen overnight as we've built an incredible team and systems but this is possible for you too. I want to breakdown the 5 key steps of how we help our IFCA clients do this systematically and if you DM me "Client En…
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EP | 655 - How To Create An LLC and When You Actually Need It
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6:24Short and to the point episode around a topic I get a lot of questions around and that is when should you establish your LLC and make your business legitimate. Immediately? Can I wait? The take home message in this episode is don't let it be the excuse for not taking action. Market and deliver your coaching services and establish the LLC when it be…
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EP | 654 - 5 Silent Business Killers (And What 6-Figure Coaches Do Instead)
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8:21
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8:21There are 5 distinct business killers we see all the time in the industry and in today's episode, I want to help you avoid them. We'll be talking about massive action, overwhelm, solving today's problems, comparison, and patience. Then, I'll share what 6 figure coaches do to navigate these hurdles. Time Stamps: (0:48) #1: Not Taking Massive Action …
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EP | 653 - 7 Mindset & Skill Upgrades That Separate Struggling Coaches From Scalable CEOs
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13:16
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13:16Click Here To Apply For The $200,000 Scholarship! This is one of those episodes I really wish I had when I started or felt stuck on my entrepreneurship journey because what I'm going to share with you today will get you back on track and remind you what's important when it comes to being a business owner and coach. I'm going to go through the 7 min…
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EP | 652 - How You Can Get Mentored by Us for Free: Our $200K Future Leaders Grant
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7:28
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7:28Click Here To Apply For The $200,000 Scholarship! If you've been wanting to join IFCA for awhile but haven't pulled the trigger, take this as your sign that it's time. I'm going to share why we are giving away 200k in grants inside of IFCA and why it's your time to become the proven leader you're meant to be. Time Stamps: (0:39) Why Most Coaches St…
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EP | 651 - How to Know if Your Ads Are Actually Working (And What to Do if They Aren’t)
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14:14Want to know if your ads are really working so you aren't just burning money? In today's episode, I'll explain how ads actually work when it comes to lead generation and conversion in your business, the two funnels we see working really well inside of IFCA right now, how to build trust with the ad platform, and more! Time Stamps: (0:08) How To Know…
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650. From 10K to 100K Months: Here Are The 5 Things We Did Inside Our Fitness Coaching Business
13:18
13:18
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13:18If you are wanting to scale your coaching business in 2025 and beyond, please learn from our lessons and successes. I wish I had this episode when I was coming up because I would have avoided countless hours of things that just don't work. I'll explain the Jordan and I with our Transform2gether program, what contributed to that, and why those princ…
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649. Trainerize Expert Panel: How to Automate the Boring Stuff So You Can Focus on What Actually Makes Money
33:41
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33:41I (Jordan) was recently on an expert panel hosted by Trainerize and I wanted to share the discussion with you our podcast fam. We talk about how to stay relevant as a coach in 2025, how to automate certain administrative tasks, how to avoid burnout as a business owner, and more! Time Stamps: (4:02) Why People Pay For Personal Trainers (6:50) Stayin…
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648. The 5 Offer Structures Silently Sabotaging Your Business (And What to Do Instead)
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9:30There are seemingly endless options when it comes to your offer structure and depending on what coach or guru you listen to, they all work. After helping thousands of online fitness coaches and selling a fitness coaching company, there are certain offers structures that just plain don't work and we don't want you to spend hours and hours trying som…
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647. Should You Share Profit Numbers With Your Team? (Yes, here’s why it’s a HUGE mistake not to)
12:31
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12:31Wrapping up our profit series, the limiting belief I hear all the time inside of IFCA from coaches is "should I share my profit numbers with my team?" Yes and there's a right way and a lot of very wrong ways to go about this. In this episode, I'll explain why you should be transparent with your team, how to cut the right costs to be more profitable…
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646. What If Profit Was the Most Generous Thing You Could Focus On?
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7:13Today's episode is the profit conversation you probably haven't had but need right now. I'm not going to go into all the logistics and boring facts about why profit is important. Instead, I'm going to share with you why profit is about making you and your company better for your clients, your team, and the world. I'll also talk about why business o…
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645. The Solopreneur Trap: How To Know When It's Time To Build A Team (and What to Hire First)
20:08
20:08
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20:08On Episode 636, we had IFCA clients Justin and Amy join us to talk about data tracking, getting leads, and their client avatar. In Part 2 which we want to share with you today, we talk about hiring and scaling. You'll get a unique perspective from their answers as they own other businesses but this was the first time they went from online coach to …
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644. The 50K and 250K Sticking Points: Here Is How You Break Past Them!
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12:29If you feel like all you do is work inside the business, deliver your coaching, and have no additional time to work ON the business, this reality is keeping you stuck. I know because it kept me stuck for years even working 70 hour weeks. In today's episode, I'm going to share the difference between a creator and an operator, why you need both (or t…
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643. Why AI Will Never Replace These 4 Parts of Your Coaching Business [Part 2/2]
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6:49You saved 10+ hours a week automating tasks using AI… now what ? The time you're saving shouldn't be going to Netflix but these 3 areas I'm going to cover in this Part 2 episode. We'll talk about how to build a true community, create experiences that transform, and how to create truly personalized coaching. Time Stamps: (0:28) Last Episode (1:20) A…
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642. Stop Doing Busy Work: 4 Coaching Tasks to Automate Immediately [Part 1/2]
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16:17
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16:17Creating automatons with AI has never been easier and I don't want you to get left behind in this industry if you haven't started implementing these tools in your business. I am going to share 4 big coaching tasks you're probably spending too much time on that AI can help you with and even create a better product and experience for your clients. St…
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641. Why I Spend $175k/yr On My Body: My Mental & Physical Optimization Protocol Revealed
19:34
19:34
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19:34175k may seem like an astronomical amount to spend on your health (and I kind of agree) but what is more important than fueling the very thing that's responsible for your success? Your body and your brain, especially as a fitness professional. In this episode, I'm going to go deep with my protocols and what I've done over the last 20 years but more…
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640. Healthcare Burnout? This Unexpected Career Move Might Be Your Way Out
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10:46
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10:46If your life is good on paper but internally your crumbling on the inside because the healthcare industry isn't the safe and meaningful avenue you intended, this episode is for you. We have helped many health practitioners escape the formal healthcare trap and help them build a business of their own that actually helps individuals and doesn't treat…
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639. The Hormozi ‘Niches Get the B*tches’ Principle // How IFCA Client Jack Tripled His Rates & Business
9:09
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9:09If you're tired of hearing about niching down but you still aren't charging what you are worth, our hope is this episode finally wakes you up and allows you to take action on making your offer specialized to a certain group of people who need and want a unique type of problem solved. An online fitness coach offering exercise, nutrition, and mindset…
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638. 3 Chat GPT Hacks to Swipe Viral Fitness Content (Without Losing Your Voice or Integrity)
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12:00
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12:00There are ways to copy what's working right now when it comes to content that isn't stealing… not quite. We aren't talking about straight plagiarism. That's for scumbags. We are talking about iterating on what's working and formatting it to your offer and audience using ChatGPT. In this episode, we'll go through what's been working well for our stu…
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637. How to Handle ANY Financial Objection With 3 Simple Questions
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6:07
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6:07You've done all the work to bring a potential client to the table and you are now at the part of the conversation where many inexperienced coaches fumble the bag. If you want to sit on the same side of the table as the prospect and actually help them, listen to this episode. I'll break down a way you can have a clear and honest conversation about f…
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636. From 1 Client A Week to 1 A Day: The One Change That Unlocked 6-Figure Growth
25:38
25:38
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25:38Excited for you to hear this conversation with two IFCA clients Justin and Amy who are doing incredible inside their coaching business while running another business. They are not new to entrepreneurship and with some tweaks working with us, they have skyrocketed. Listen in as we discuss why KPI's and data are king, the impact of knowing your ideal…
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635. Tired of Being Your Client’s Therapist? Use This 3-Tier System to Set Boundaries & Get Your Time Back
8:20
8:20
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8:20I get it… you want to be there for your clients 24/7 and give them an incredible experience with you. This will ultimately lead to burnout and resentment as I've seen it so many times with our clients and myself a few years ago. What's the solution to this? Systems. We want our clients to eventually be self-sufficient and the three tier system I am…
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634. Thinking About Hiring a Coach? Ask These 5 Questions First
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29:01
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29:01If you are thinking about hiring a coach or have been burned in the past but thinking about giving coaching another shot, don't miss this episode. Erin and I want to tackle the topic of why trust is declining in the coaching space, what we are doing as a company to fight against shitty coaching programs, why some negative reviews are actually great…
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633. 3 Types of Posts Instagram Is Prioritizing Right Now
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11:14There's no better time to get in front of new eyeballs organically and we're seeing it with our 450+ clients inside of IFCA. In today's episode, I'm going to share with you the 3 types of posts Instagram is prioritizing right now, examples of each from a coaching perspective, and share with you a way to get our epic prompting cheat sheet to further…
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632. Sex, Shrooms, and Stay-at-Home Dads: Our Most Personal Q&A Yet
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26:37Before Erin pops and goes on maturity leave, we wanted to do a fun type of episode because we know you are here for education but sometimes you just need some humor and entertainment too. Lay back and listen to our opinions on sex during pregnancy, taking shrooms, staying in contact with your ex's, and more! Time Stamps: (0:40) Laugh and Judge Us T…
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631. One Simple Question That Gets 80% of Clients to Extend Their Contracts
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6:31
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6:31If you want to stop constantly stressing about where your next client is going to come from, listen up! I am going to share how important client retention is to your coaching business, explain the math, and give you a powerful 3 tier system to know exactly how every single one of your clients are doing on a daily and weekly basis that will forever …
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630. Streamline Your Coaching Biz: The Exact Fulfillment System That Works With 70+ Clients
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14:15
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14:15If you're getting stuck at 30 clients by yourself or if your team is getting stuck with fulfillment around 50 clients, we have a system to share with you. After many years of battling the same issue within T4E systems, we built a 3x3x3 system that allowed our coaches to work with 60-80 clients without burning out. Listen in as I explain the system …
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629. What Rich Clients Want [Plus How to Package It into a $10K Offer]
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13:45
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13:45Solve rich people problems. You get to charge rich people prices. If you've ever wondered how you could sell a 10k coaching package, don't miss this episode. I'll share how to attract 2% buyers, why raises your prices raises the value of your program, how to sell, market, and build this offer, and more. Time Stamps: (0:12) Recent Conversation with …
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628. 3-Minute Mindset Shift: This One Reframe Will Make You Fall in Love with Your Business Again
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4:50I wanted to share a quick mindset shift episode and a story I recently told at our 7 figure mastermind retreat all about how we look at the journey of entrepreneurship. Don't want to spoil anything here but I hope this inspires you whenever you listen to it. ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free) (Community) Jo…
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627. How to Raise Your Prices Without Losing a Single Client
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10:31In today's episode, we’re diving into one of the most important and most terrifying parts of growing a business. Raising your prices. But not just raising them, raising them without losing a single client. I’m going to break down how to shift your mindset, communicate and raise the value of your coaching service, and implement price increases in a …
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626. How to Use Instagram Stories to Convert More Clients (Without Being Online 24/7)
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4:49As promised via our last episode (definitely check it out if you haven't), we're going to be talking about Instagram stories and how to show up on them to not only show a more authentic side of you but also covert viewers into clients using this framework. Time Stamps: (0:11) Using Instagram Stories (1:15) The Stories Weekly Framework (3:45) Two Bo…
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625. 30 Days of Scroll-Stopping Fitness Content Mapped Out for You
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10:00Whether you've hit a rut with your content creation game or angrily staring at your phone wondering what to post, we've got you in today's episode. We're going to breakdown a super simple content plan that has been working for our top students inside of IFCA so you'll never have to feel stuck again and attract genuine interest to your coaching offe…
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624. Entrepreneur Time Management 5 Min System: Escape Overwhelm & Work on What Moves the Needle
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12:07For entrepreneurs and coaches, effective time management can separate you from the rest of the industry and it took me 7 years to find a system that I finally stuck to that works at every level from 6 to 7 to 8 figures a year. In this short episode, I'm going to explain why your calendar is your best friend and the micromanaging asshole boss that's…
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623. How to Use Instagram’s Trial Feature to Go Viral & Get Free Clients
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10:10This might be the craziest growth hack I've ever seen when it comes to Instagram and I'm not sure how long you have to take advantage of this opportunity so listen up! If you want more views, followers, and ultimately clients for free, I'm going to walk you through the trial feature Instagram currently has, how to use it, and how to setup a 25 day …
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622. The 30-Second DM Script That Books Calls and Stops You From Being Ghosted
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5:32If you're tired of getting ghosted in the DM's and you are about ready to give up when it comes to DM outreach, listen to this episode. Trust me, I've been there. It's demoralizing after awhile but we found a two message solution that gets people to respond and you can do it acting like an actual human who cares and wants to provide value and a eff…
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621. The 5-Step Formula to Get ChatGPT to Write Like a Human (And Why AI Is Essential for Your Business)
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17:18It's time you start using AI if you haven't been and it's time to upgrade how you use it because this shit is getting wild and it's only the beginning. In today's episode, I'm going to share the best ways to use AI right now for your online health coaching business and even your life outside of work. Time Stamps: (0:36) Using ChatGPT For Flights (1…
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620. The 3-Minute IG Ad Blueprint That Fills Your Calendar
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9:12If you've been struggling to generate quality leads in your business or feel stuck because you feel like you're not gaining any traction with your follower count, this episode is for you! I'm going to share what mistake most coaches are making when it comes to lead generation and what to do instead. I also want to share an invitation for a free mas…
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619. [5-Minute Value Series] The Simple Testimonial Framework That Converts
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5:56Welcome to the first of many 5 minute value series episodes where we will give you tangible and actionable direction and information that will help you grow your online coaching business without all the fluff. If you are a loyal listener, you know I like to talk but I know your time is valuable. In today's episode, we're going to cover testimonials…
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In a past episode, I talked about how to recruit, interview, and hire A level talent. That was only part of the equation because growing and keeping them will be the reason your company thrives or merely survives and operates like all the others out there. In today's episode, we're going to cover the essentials on how to develop and lead your team,…
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617. The Referral-Objection IOU Play That Made Us an Extra $20K in 5 Days // Steal This Strategy //
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17:24We all know the best way to overcome objections is to not have them in the first place (which we will get into how to show up better for yourself and why that's so important) but when they do happen, it's important to have some strategies and tactics in your back pocket and what I'm going to share with you today made us and our IFCA clients thousan…
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616. How to Find High-Paying Clients Anywhere (Even While Your Wife is in Labor)
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12:33You can make connections and find potential clients anywhere (you can even make money while your wife gives birth). As health and fitness coaches, it's important to remember that our job is to help those live their best lives and the statistics don't lie: we are far from that reality as a society. We need coaches like you to improve the lives and f…
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615. How to Recruit, Interview, and Hire A+ Team Members
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34:56A great business is built for great people by great people and finding and hiring A+ level talent is what separates the good from the exceptional companies out there. We've done our fair share of hiring over the years and I wanted to share my insights and thoughts with you on today's episode. Whether you are making your first hire or your 30th and …
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614. Stop Scaring Away Clients! 6 Marketing Hacks to Make Fitness Feel Effortless
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9:31As coaches, it's our job to turn obstacles and problems into solutions in our prospects and customers minds and lives. If this isn't evident in your marketing and your messaging, you're probably scaring people away. In today's episode, I'm going to explain 6 marketing hacks you can start using today to attract your ideal clients and give them what …
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613. Big Facts or B.S.? The Truth About Scaling an Online Fitness Coaching Business
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13:31It's been a long time since Erin and I recorded a podcast together and we (I) thought it'd be fun to do a quick round of Big Facts or B.S. when it comes to starting and scaling your online fitness business. Let us know if you enjoyed this style of episode! Topics include: - Big Fax or Bullshit - Health Coaching Industry Too Saturated? - Zero Dollar…
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612. From 5K to CONSISTENT 20K Months in 6 Months with Victoria Hartcorn, Christian Mom of 2 Toddlers
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31:15If you are a mom and you want to take your online coaching business from side hustle to full time, this is a can't miss episode! We shared a portion of this episode in Episode 609 and wanted to share the rest with you on today's episode. Victoria is a fitness and nutrition coach for ambitious women over 30 with 18 years of experience. In this episo…
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