Achieve 58% Close Rate: Proven Strategies Revealed - Stuart McDermid

The Fitness Sales Playbook

Join The Fitness Sales Inner Circle

In this episode, I had the pleasure of speaking with Stuart from inside the Inner Circle! Stuart shared his journey into the high-ticket sales space, which began just five months ago after a challenging start in e-commerce. He candidly discussed how he initially lacked sales experience but quickly adapted by leveraging his friend's knowledge and joining a sales team.

Stuart highlighted the importance of setting the right tone at the beginning of sales calls, emphasizing that many prospects come in with low self-esteem. By adopting a caring and humorous approach, he has been able to lower their defenses and encourage them to open up, which streamlines the sales process.

Since joining our community about a month and a half ago, he has seen a remarkable increase in his close rate, jumping from 25-30% to an impressive 58%.
We delved into the strategies that contributed to this rapid improvement, including identifying the root causes of objections rather than just handling them.

Stuart explained how he focuses on objection prevention during calls, which has significantly reduced the number of objections he faces. He also shared insights on the differences between selling to prospects who know it's a sales call versus those who don't, noting that transparency leads to smoother conversations.

Towards the end of our discussion, Stuart encouraged anyone on the fence about
joining our community to take the leap, citing the immense value and resources
available, including call recordings and scripts. He emphasized that even one sale could easily cover the cost of joining.