The Art of Closing - Matthew Boyd

The Fitness Sales Playbook

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In this episode, I had the pleasure of speaking with Matt, a business owner and former physiotherapist who has transitioned to helping runners overcome injuries through an online program. Matt shared his journey of moving from in-person consultations to a fully online business model, highlighting the challenges he faced, particularly with sales and closing rates.

Before joining our Fitness Sales Inner Circle, Matt struggled with a low close rate on sales calls, which hindered his ability to grow his business. Despite investing in
coaching and working hard to improve his sales skills, he found himself feeling stressed and frustrated, questioning the viability of his high-ticket offer.

Since joining the Inner Circle, Matt has experienced a remarkable transformation. He reported a significant increase in his close rate, jumping from around 14-15% to over 37% in just a few weeks. He attributed this success to understanding the sales process better, eliminating unnecessary fluff from his calls, and focusing on what truly matters in guiding potential clients toward a decision.

One of the key takeaways from our conversation was the importance of future pacing and painting a vivid picture of the long-term benefits of Matt's program. By shifting his focus from short-term fixes to the bigger dreams of his clients, he has been able to address objections more effectively and create a stronger emotional connection.

Matt's story serves as a powerful reminder that investing in high-level sales training can yield substantial returns, especially for business owners looking to scale. If you're struggling with your sales process or feeling stuck in your business, I encourage you to reach out. There are solutions available that can help you achieve the growth you desire.