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Ep 98: Your Personal Brand: Capitalize on Your Strengths – With Susan Danzig
Manage episode 375848450 series 3400544
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Creating a distinct personal brand may be the most important (and underestimated) thing you can do to attract ideal clients and enhance your practice.
In this podcast episode, Laura Gregg and David Partain invite Susan Danzig, a certified business development coach, to discuss how your brand can help clients and prospects understand who you are and what you can provide.
Susan discusses:
- The value of establishing a market niche in today’s environment
- How personal and corporate branding can work in tandem
- Using your personal interests to connect with your ideal clients
- Why taking stock of who you serve, how you stand out, and what you offer is an ongoing process
- And more
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About Our Guest:
Susan Danzig has been consulting with financial services professionals since 1997. She helps her clients understand and clarify their true value, define their specialization and create effective marketing strategies. Susan’s specialty is brand refinement, messaging and strategic marketing to enhance a business’s market value for growth and sale.
Susan is a graduate of the University of Colorado in Boulder, a Certified Business Development Coach and a Certified Master Neuro Linguistic Programming Practitioner. A strong contributor to the financial services community, Susan has served as a National Board Member of the Financial Planning Association.
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