From Order Taker to Designer: Why Creative Vision Elevates Your Floral Business

The Floral Hustle

In this inspiring minisode, Jen shares how leaning into creative thinking and owning your role as a designer—not just a florist—can be the spark that propels your business to new heights. Whether you're dreaming up bold installations with tennis balls and pickleball rackets or just trying to break free from the Pinterest copycat rut, this episode is your reminder that creativity = currency.

Jen walks you through real-life examples, her own creative planning process, and how one florist in the Floral CEO Mastermind reignited her momentum (and revenue) with fresh ideas and excitement.

What You’ll Learn:
🌸 The difference between an order taker and a true floral designer
🎨 How creativity attracts bigger weddings, higher-end planners, and more opportunities
💡 Tips to ideate beyond the Pinterest board and wow your clients
💬 Why enthusiasm sells—and how to use it to book your dream clients
📈 How elevating your creative energy can shift your whole business

Key Takeaways:
✔️ Creativity isn’t a luxury—it’s a business strategy
✔️ Enthusiasm is contagious and helps close sales
✔️ Your ideas are worth charging for
✔️ Clients crave leadership and fresh concepts—be their go-to visionary

Resources Mentioned:
🌸 Join the Floral CEO Mastermind – For florists ready to lead with creativity and get paid accordingly.
📱 Follow Jen on Instagram: @‌thefloralhustle

Quotes to Share:
💬 “You’re not just a florist—you’re a floral designer. Step into that.”
💬 “Creativity is what makes the big jobs come your way.”
💬 “If you’re not excited about your own ideas, how can a client be?”