Platforming the Future: B2B's Digital Commerce Revolution with Jochen Binder
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The e-commerce platform market is evolving - and fast.
Gone are the days of two-year projects and monolithic systems. Today’s businesses demand flexibility, speed, and the right balance between out-of-the-box functionality and best-of-breed integrations.
In this episode of The FODcast, Jochen Binder, Head of Backend and Data Solutions at diva-e, takes us inside the latest trends shaping the future of digital commerce.
With over two decades of experience across B2B and B2C digital transformation, Jochen shares why some platforms are thriving while others are losing relevance - and why even MACH-first strategies aren’t immune to challenges. His real-world insights cover:
- Why Germany’s “hidden champions” are quietly leading B2B digital innovation
- The future of MACH architecture - and why pragmatic hybrid models are on the rise
- Emerging players to watch like VTEX and Scayle
- Why AI and B2B loyalty programmes are set to reshape commerce strategies
- The shifting dynamics of a post-pandemic platform market
If you're selecting a platform, planning a digital transformation, or just want a real-world view of what’s next in commerce tech, don’t miss this candid conversation.
#DigitalCommerce #B2BCommerce #PlatformStrategy #FODcastSeason7 #EcommerceTrends #AIinCommerce
Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.
Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/
Chapters
1. Introducing Jochen Binder from DivaE (00:00:00)
2. Current Landscape of B2B E-commerce (00:05:15)
3. SAP Commerce and Market Evolution (00:10:14)
4. Rise of Spryker and Commerce Tools (00:15:25)
5. B2C Platform Evolution and Rising Stars (00:20:03)
6. Future Market Trends and Consolidation (00:27:29)
7. AI and Loyalty in B2B Commerce (00:38:55)
8. Closing Thoughts and Future Outlook (00:45:32)
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