The Fatal Flaw: Why Tech-Led Projects Fail with Simon Hamblin

The FODcast

We’re excited to announce the launch of Season 7 of The FODcast! This season brings you fresh insights from top industry leaders, innovators, and experts. As always, we’re exploring the latest trends, strategies, and challenges in the digital commerce space.

Our global audience continues to grow, with listeners tuning in from across the UK, the United States, Germany, Brazil, and even places as far afield as Japan and Australia. Whether you're in retail, tech, or any industry at the intersection of digital transformation, this latest season will have something for you.

New Episode: Simon Hamblin on the Secrets of Successful Digital Transformation

To kick off the new season, we sit down with Simon Hamblin, co-founder of fusefabric, Shopify's largest enterprise partner in Europe, to discuss why technology-led projects fail so often and what it takes to get digital transformation right.

Simon’s career is nothing short of impressive, with past roles such as scaling ASOS technology during its billion-pound growth phase, leading global technology at Emirates Group, and overseeing 30 travel brands worldwide. He brings invaluable experience from his work in diverse industries, including retail, travel, and finance.

In this episode, Simon explains why business leadership, not technology, must drive transformation. He highlights the importance of aligning technology with business needs and dives into the discovery process that sets successful projects in motion.

Simon also shares how fusefabric’s approach, including the rapid migration of a multi-million-pound business to Shopify in just eight days, challenges conventional thinking and ensures digital transformations succeed where others fail.

Don’t miss this insightful conversation packed with actionable takeaways.
#DigitalTransformation #AIinRetail #Shopify #TechLeadership #FODcastSeason7
Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

Chapters

1. Welcome to Season 7 (00:00:00)

2. Simon Hamblin's Background and Experience (00:01:01)

3. Why Technology-Led Projects Fail (00:05:15)

4. The Critical Importance of Discovery (00:09:22)

5. Setting Up for Success: Architecture and Governance (00:19:17)

6. Top Challenges in Digital Transformations (00:29:24)

7. The Future of AI in Retail (00:37:07)