Award Wining Comic Artist Ryan North Talks about the Need for Storytelling

The Futurist

In this engaging episode of the GX Video Series and Podcast, host Ian Khan sits down with acclaimed Canadian comic writer and storyteller Ryan North at the World Government Summit 2023 in Dubai. Known for his innovative work on Fantastic Four for Marvel and bestselling non-fiction titles, Ryan shares valuable insights into the power of storytelling and visual communication, especially in contexts far beyond traditional comics—like government and public services.
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Ryan explores how comics, as a medium combining words and images, can make complex or bureaucratic information more accessible and engaging. He highlights the unique advantages of visual storytelling, such as its appeal to non-native speakers and its inherent fun factor, which can increase comprehension and retention. He argues that when people are engaged visually, they’re more likely to connect emotionally with the message—something that’s essential in both entertainment and real-world services.
The conversation also delves into real-life scenarios, like applying for a marriage license, where poor communication from government bodies can lead to confusion and frustration. Ryan suggests that clear, well-designed visual guides—even short comics—can bridge these gaps. By turning traditionally dry documents into more intuitive, image-based materials, governments could significantly reduce user error and stress.
Further, the discussion touches on the potential (and challenges) of using universal iconography in a globalized world. Ryan shares his thoughts on cross-cultural communication, the risks of misinterpretation in purely visual formats, and the importance of culturally neutral symbols. He proposes that governments could benefit from looking at how other countries successfully implement visual standards and adopting global best practices in signage and design.
To wrap up, Ryan encourages government agencies and institutions to embrace storytelling—not just for education or engagement, but as a core tool for building trust and reducing friction in public services. Whether through comics, infographics, or standardized visuals, effective storytelling can make even the most daunting tasks feel approachable. Catch the full conversation to hear more of Ryan’s unique

Ian Khan is a globally recognised emerging tech leadership expert. A practising Futurist, Creator of the Future Readiness Leaders Circle, Multiple times author including "Metaverse for Dummies", Filmmaker and Storyteller on PrimeVideo and Emirates Airlines, one of the worlds largest airlines with 10 Million passengers per year. Ian's ground breaking work has been featured on CNN, the BBC, Fox, Bloomberg, Wharton Daily, ArabNews, RT, CoinBase, Korea Times, Spanish Daily Expansión, Ian hosts the worlds largest Future Readiness leadership networks, bringing together high performance entrepreneurs and leaders on a common mission to build future ready and undisputable businesses. Khan's new book is titled "Undisruptable" and is scheduled to release in early 2024.
Visit Ian at www.IanKhan.com