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Google Using AI Overviews for Local Search and Tourism Marketers Forced to Pivot
Manage episode 480998450 series 3641918
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In today’s episode, we talk about how Google is currently testing replacing the local map pack with AI-generated Overviews for “near me” queries. How will this change local search? We also discuss what tourism marketers in the US are doing to combat a decline in travel, and how Apple is appealing a court decision that forces it to allow links to external payments.
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