Best Leadpages Marketing Podcasts (2025)

1
Big Business Marketing for your SMB: Unlocking Potential 25:11

13h ago25:11

25:11

In this episode of On the Record, we dive into how small and mid-sized businesses can harness big business marketing strategies to drive growth, scale impact, and compete in a rapidly evolving digital landscape. Joined by Michaela Mueller, Senior Marketing Manager at Tria, we explore how brands of any size can unlock the power of data-driven market…

1
Building a Marketing Agency with Staying Power 27:00

15d ago27:00

27:00

How do you build a marketing agency that not only lasts—but thrives in a fast-moving, tech-fueled digital world? In this episode, we sit down with Ryan Kulka, Founder and Owner of BOOM! Marketing Agency, to uncover the foundation of over 11 years of agency success. From BOOM!’s early vision to crafting powerful brand strategies and long-term client…

1
Newer AI Models Are Less Accurate and Google Ads Launches New Charts 5:56

25d ago5:56

5:56

In today’s episode, we talk about a recent study by the New York Times that found that newer AI models are actually less accurate than older ones. We also discuss some new charts that are now available for Google Ads and Pinterest’s new visual search features.

1
Google Searches Have Declined and TikTok Introduces New Ad Options 5:39

26d ago5:39

5:39

In today’s episode, we talk about a surprising development during Google’s antitrust trial: Apple’s Senior Vice President of Services, Eddy Cue, revealed that Google searches within Safari have declined. We also discuss some new ad options announced by TikTok and how more people are searching for Reddit results on Google.…

1
Google Introduces AI Max and ChatGPT is Still The Most Downloaded App 5:04

27d ago5:04

5:04

In today’s episode, we talk about Google’s latest feature announcement: AI Max for Search campaigns. We also discuss ChatGPT and how it was the most downloaded app for the second straight month. Finally, we touch on what Google is doing to crack down on fake EEAT content.

1
Google Using AI Overviews for Local Search and Tourism Marketers Forced to Pivot 5:37

28d ago5:37

5:37

In today’s episode, we talk about how Google is currently testing replacing the local map pack with AI-generated Overviews for “near me” queries. How will this change local search? We also discuss what tourism marketers in the US are doing to combat a decline in travel, and how Apple is appealing a court decision that forces it to allow links to ex…

1
More Data, More Revenue: The Secret to Smarter Lead Generation 27:50

29d ago27:50

27:50

In this Season Three premiere of On The Record, we explore how marketers can turn overwhelming amounts of data into smarter lead generation with the help of Leadpages’ built-in lead enrichment tools. Inspired by MF DOOM’s conceptual album Mm..Food, we draw powerful parallels between niche branding and targeted marketing, revealing how data segmenta…

1
Is Google Really The Best Search Engine and Reddit Sees Big Jump in Ad Revenue 5:09

29d ago5:09

5:09

In today’s episode, we talk about a recent study that suggests Google’s search engine might not be as dominant as you think. Do people use it because it’s better or just because it’s what they’re used to? We also discuss Reddit’s soaring ad revenues and a report that shows that a growing number of internet searches start on Pinterest.…

1
Meta’s AI-Powered Ads Are Increasing ROI and Google Expands AI Overviews 5:11

1M ago5:11

5:11

In today’s episode, we talk about a stat shared in Meta Q1 earnings report: Their AI-enabled Advantage+ ad products are driving a 22% increase in ROI. We also discuss news that Google is expanding AI Overviews to a number of different industries and how Threads has reached 350M active users.

1
Google Might Have to Share Search Data and TikTok Lets Your Direct Users to Other Messaging Apps 4:29

1M ago4:29

4:29

In today’s episode, we talk about a recent development in Google’s anti-trust lawsuit: The DOJ is suggesting Google should share search data with other companies. We also discuss a new ad goal for TikTok that lets you direct users to other messaging apps like WhatsApp and Facebook Messenger. Finally, we touch on what Google’s John Mueller had to sa…

1
X Continues to Lose Users and Google Tests New Shopping Ads Design 5:05

1M ago5:05

5:05

In today’s episode, we talk about a recent report that reveals X is seeing a sharp decline in EU users. We also talk about how Google is testing a new layout for its shopping ads and how you can now add text tone and visual style elements to AI-generated Meta ad assets.

1
Digital Video Ad Buys Surpass Linear TV and Google Search Console Is Frozen 5:26

1M ago5:26

5:26

In today’s episode, we talk about recent data that shows that digital video has finally overtaken linear TV when it comes to ad buys. We also discuss how Google Search Console isn’t showing data past April 22 for many users, and how ChatGPT is adding shopping features to its search engine.

1
How to Structure Information for AI Search and New Dyanamic Overlays for Meta Ads 5:02

1M ago5:02

5:02

In today’s episode, we talk about a recent report that gives some tips to help publishers better structure their content for AI search engines. We also discuss a new feature for Meta ads that lets you add sticker-style overlays to your ads. Finally, we touch on a new Google test that’s placing YouTube videos in AI Overviews.…

1
OpenAI and Shopify Poised for Partnership and Facebook Is Cracking Down on Spam 5:07

1M ago5:07

5:07

In today’s episode, we talk about a recent report that reveals new code in ChatGPT that suggests a potential partnership between OpenAI and Shopify. We also discuss Facebook’s announcement that they’re cracking down on spammy posts and how YouTube is testing AI summaries of videos in its search feed.…

1
Threads Has Ads Now and Consumers Will Pay 25% More For Their Favorite Brands 4:49

1M ago4:49

4:49

In today’s episode, we talk about how Meta is expanding ads in Threads to all advertisers worldwide. We also discuss a new survey that reveals consumers are willing to pay an extra 25% for their favorite brands. Finally, we touch on Qualified Leads Optimization, an exciting new feature from LinkedIn.…

1
Google Chrome is Still Using Cookies and Meta Releases New Video Creation App 6:01

1M ago6:01

6:01

In today’s episode, we talk about how Google has reversed its plan to phase out third-party cookies in Chrome. How will this impact your marketing strategy moving forward? We also discuss Meta’s new video creation app and a recent report that reveals that 78% of businesses are adopting AI.

1
AI Overviews Are Hurting Clickthrough Rates and Virtual Creators Get 15B Views 4:36

1M ago4:36

4:36

In today’s episode, we talk about a recent report that confirms what we’ve all been thinking: Google’s AI Overviews are taking away organic clicks. We also discuss new data from YouTube that shows that virtual creators (AI-generated personas) received 15 billion views in 2024. Finally, we touch on some changes Google is making to search ads.…

1
People are Spending Less Time on Facebook and the DOJ Makes it’s Case for a Google Breakup 4:48

1M ago4:48

4:48

In today’s episode, we talk about a recent quote from Meta CEO Mark Zuckerberg where he admits that time spent on Facebook and Instagram is decreasing. So, what’s the reason and what do they plan to do about it? We also discuss the ongoing antitrust case against Google and new data that shows that search ads are still the largest form of internet a…

1
Companies Spending More on Influencer Marketing and Google Bans 39M Accounts 5:00

2M ago5:00

5:00

In today’s episode, we talk about a recent report that reveals 77% of companies are increasing their influencer marketing budget. We also discuss news that Google has banned 38 million accounts for violating their policies, and how consumers are spending less and less time with ad-supported media.

1
Google Ads Send Out Personalized Growth Plans and Instagram Isn’t a Social App Anymore 4:26

2M ago4:26

4:26

In today’s episode, we talk about the new personalized growth plans Google is sending to advertisers. Are they actually helpful? We also discuss new data that suggests Facebook and Instagram users are spending less and less time on their friends’ content. Finally, despite popular belief, it turns out that adding links to LinkedIn posts actually boo…

1
Temu Pulls Its Google Shopping Ads and Google Releases a New Ad Strength Guide 5:26

2M ago5:26

5:26

In today’s episode, we talk about how Temu has pulled all its Google Shopping Ads. How has that impacted the company and what does it mean for other ecommerce businesses? We also discuss Google’s new Ad Strength Guide and some research by Meta which reveals why Gen Z users share videos.

1
Google Search Rankings Volatility and YouTube Can Generate Royalty-Free Music Now 4:23

2M ago4:23

4:23

In today’s episode, we talk about how significant volatility in Google Search rankings was observed on April 9th and 10th. Will that continue through the weekend? We also discuss a new YouTube feature that allows you to generate royalty-free music for your videos and how BeReal is rolling out ads in the US.…

1
ChatGPT is the Most Downloaded App and AI Overviews Add Links 4:43

2M ago4:43

4:43

In today’s episode, we talk about how ChatGPT overtook TikTok and Instagram to become the most downloaded app in March. Can they keep the top spot going forward? We also discuss AI Overviews and the new links Google will be adding to its answers. Finally, we touch on a surprising stat: TikTok users spend twice as much time on TikTok as Instagram us…

1
Google Cracks Down on AI Content and Instagram Tests Locked Reels 4:32

2M ago4:32

4:32

In today’s episode, we talk about Google’s battle against AI content. Learn what they’re doing to ensure low-quality AI content doesn’t take over. We also discuss some interesting new features being tested by Instagram and Threads.

1
Snapchat Launches Sponsored AI Lenses and Google Ramps Up AI Overviews 5:10

2M ago5:10

5:10

In today’s episode, we talk about Snapchat’s new Sponsored AI Lenses. These interactive lenses allow users to visualize themselves in various scenarios while also featuring a brand placement at the forefront. We also discuss Google’s increased use of AI Overviews and the concerning number of “hallucinations” experienced by generative AI tools.…

1
Tumblr is Making a Comeback and Google is Getting Better at Spotting Fake Reviews 6:00

2M ago6:00

6:00

In today’s episode, we talk about how Tumblr is making a comeback, especially with Gen Z who makes up a majority of their new signups. We also discuss Google’s ongoing fight against fake reviews and how LinkedIn might be an underused platform for brands.

1
From Leads to Raving Fans: Creating Brand Evangelists 35:57

2M ago35:57

35:57

What do Taylor Swift and top-performing brands have in common? A deep understanding of the power of story. In this episode of On the Record, Ryan and Michael sit down with brand and CX expert Sue Woodard to unpack how emotional connection, storytelling, and smart brand curation can transform leads into passionate brand evangelists. From the re-rele…

1
TikTok Deadline Extended 75 Days and US Ad Market Growth Slows Down 4:54

2M ago4:54

4:54

In today’s episode, we talk about the 75-day extension given to TikTok for the sale of their US operations. This means the app will continue to operate in the US… for now. We also discuss a report that shows US ad market growth is slowing down and a new feature for Google Demand Gen ads that gives users a preview of your landing page before they cl…

1
Tariffs Could Hurt Ad Revenues and Consumers Can Easily Detect AI-Generated Content 4:41

2M ago4:41

4:41

In today’s episode, we talk about how President Trump’s tariffs could hurt the ad revenues of Google, Meta, and other big players in the advertising game. We also discuss a recent study that shows that consumers can easily identify AI-generated content, and some new ad features from Spotify.

1
Amazon Makes Surprise Bid for TikTok and AI Overviews Spike After March Core Update 5:15

2M ago5:15

5:15

In today’s episode, we talk about Amazon’s surprise bid for TikTok ahead of the upcoming US ban. Could the shopping giant end up controlling one of the most popular social media apps? We also discuss how the presence of AI Overviews seems to have spiked since Google’s March core update. Finally, we touch on a new AI tool for YouTube creators.…

1
Roblox Teams Up With Google and ChatGPT’s Image Generator is Now Available to Free Users 5:19

2M ago5:19

5:19

In today’s episode, we talk about the new advertising format that Roblox is releasing in partnership with Google. It might be a great opportunity to get in front of Gen Z users. We also discuss ChatGPT’s image generator being made available to free users and TikTok shutting down TikTok Notes.

1
TikTok Sale is Imminent and Google to Allow Double Serving Ads on Same Page 5:21

2M ago5:21

5:21

In today’s episode, we talk about an announcement from President Trump that he expects a deal for the sale of TikTok’s U.S. operations to happen before April 5th. We also discuss an update from Google that will allow advertisers to display multiple identical ads on the same search result page. Finally, we touch on the impact of Google’s March core …

1
The Ad Industry Has a Bot Problem and Reddit Has a New Ad Placement Option 5:44

2M ago5:44

5:44

In today’s episode, we talk about a recent report that reveals that leading ad verification companies are failing to detect and block bot traffic effectively. We also discuss a new ad placement adoption from Reddit which allows you to place ads in the comment section. Finally, we talk about an interesting statistic: 15% of Google searches are brand…

1
Google Says AI Won’t Replace Traditional Search and X Adds Video Features 6:06

2M ago6:06

6:06

In today’s episode, we talk about a discussion that took place at Search Central Live NYC, where Google’s John Mueller claimed AI isn’t meant to replace traditional search, just enhance it. We also discuss some video features that are coming to X and the new tracking columns that are now available for Demand Gen campaigns.…

1
ChatGPT Does Images Now and AI Bots Are Overwhelming Websites 4:57

2M ago4:57

4:57

In today’s episode, we discuss the new image generation feature recently released for ChatGPT. We also talk about how AI web crawlers are overwhelming some websites’ servers and what developers are doing to prevent this. Finally, we touch on Google’s latest search algorithm update that just wrapped up today.…

1
Google is Testing New “Search Max” Feature and Meta is Set to Roll Out Community Notes 5:05

2M ago5:05

5:05

In today’s episode, we talk about how Google is testing a new Ads feature called "Search Max," which integrates AI-driven capabilities to enhance ad performance. We also discuss Meta’s upcoming rollout of their “Community Notes” feature and the new asset testing tool for Google PMax retail campaigns.…

1
AI Search Has a Citation Problem and Google Ads Expands PMax Negative Keyword Limits 4:30

2M ago4:30

4:30

In today’s episode, we talk about a recent study that found that AI search engines have a lot of problems citing their sources. We also discuss the new negative keyword limit for Google PMax campaigns and a study that shows why you should only have one publish date on your articles.

1
How We Added 100K in MRR in Just 1 Month 26:39

2M ago26:39

26:39

In this episode of On the Record, we reveal how we added $100K in monthly recurring revenue (MRR) in just one month by leaning into customer segmentation, aligning product strategy with actual usage data, and making bold internal shifts that paid off. From redefining our ideal customer to running pricing experiments and navigating team buy-in, we b…

1
Brands are Hiring “Silver Influencers” and Google Responds to Concerns About AI Mode 5:23

2M ago5:23

5:23

In today’s episode, we talk about a trend that’s seeing brands hire Gen X and boomer influencers to appeal to older demographics. We also discuss Google’s response to criticisms of their AI mode and a new creative model being developed by OpenAI.

1
AI Threat to Google Overblown and the Web is Flooded With AI Content 5:04

2M ago5:04

5:04

In today’s episode, we talk about some recent research that reveals that the AI threat to Google might be exaggerated. We also discuss a study that shows just how much AI content is on the internet now and an exciting new feature for PMax ads.

1
Google Anti-Trust Suit Update and Instagram Experimenting with ‘Community Chat’ Feature 6:11

3M ago6:11

6:11

In today’s episode, we talk about an update to Google’s anti-trust issues. While the DOJ has reiterated its call for Google to divest its Chrome browser, it’s softened its stance on their AI investments. We also discuss how Instagram is experimenting with a new community chat feature and a recent comparison of how AI tools respond to more sensitive…

1
Advertisers Expect Ad Spend Slowdown and Snapchat Partners With Later 6:23

3M ago6:23

6:23

In today’s episode, we talk about a recent report that reveals advertisers expect an ad spend slowdown due to the recently announced US tariffs. We also discuss how Snapchat is expanding its creator offerings through a partnership with Later, and Google Ads may get channel reporting for PMax campaigns.…

1
AI Overviews Rise As Click Rates Decline and Meta is Releasing a Book 4:50

3M ago4:50

4:50

In today’s episode, we talk about how the rise of AI Overviews is resulting in more zero-click content. How will this impact SEO moving forward? We also discuss the announcement by Meta that Alex Schultz, their CMO and VP of Analytics, will be publishing a book later this year on growth strategies, digital marketing best practices, and leveraging A…

1
Google is Still the King of Search and Creators are Ditching Social Media 5:48

3M ago5:48

5:48

In today’s episode, we discuss a recent report that despite rising competition, Google is still most people’s go-to search engine. We also talk about the growing trend of ditching social platforms for their own spaces, and the introduction of QR codes for Google reviews.

1
Google’s Latest Update is Rolling Out and TikTok’s CPM Has Dropped Big Time 5:52

3M ago5:52

5:52

In today’s episode, we discuss the news that Google is rolling out its March core update, so keep an eye on your organic traffic. We also talk about how TikTok’s CPM has dropped by 80%, as well as some new Google Analytics features.

Podcasts Worth a Listen

Leadpages Marketing Podcasts

Podcasts Worth a Listen

Quick Reference Guide