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Meta’s AI-Powered Ads Are Increasing ROI and Google Expands AI Overviews
Manage episode 480293414 series 3641918
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In today’s episode, we talk about a stat shared in Meta Q1 earnings report: Their AI-enabled Advantage+ ad products are driving a 22% increase in ROI. We also discuss news that Google is expanding AI Overviews to a number of different industries and how Threads has reached 350M active users.
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