Does SEO help you "rank" on ChatGPT? We analyzed 16 Companies' Keywords to find out
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We dive deep into our study examining the correlation between Google rankings and AI search tool recommendations. Join Benji, Devesh, and special guest Katelyn as we analyze data from 16 clients across 415 keywords to understand how Google rankings influence visibility in tools like ChatGPT and Perplexity.
Key Findings:
- 70%+ correlation between Google page 1 rankings and AI tool recommendations
- Higher Google ranking positions (top 3) showed even stronger correlation
- Domain Rating shows significant correlation with AI tool visibility
- Different patterns observed across industry verticals and keyword types
📊 Study Details:
16 clients analyzed
415 keywords examined
Tools studied: ChatGPT, Perplexity, Claude
Focus on bottom-of-funnel keywords
💡 Key Takeaways:
Strong correlation suggests traditional SEO efforts may help with AI visibility
Higher domain authority correlates with better AI tool presence
Service businesses showed different patterns than SaaS companies
Medical content showed lower AI visibility, possibly due to liability concerns
🔗 Resources Mentioned:
Full study writeup coming soon on growandconvert.com
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50 episodes