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A Game-Changing Shift with Worth Gregory
Manage episode 475837938 series 3579284
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Join Wendy Coulter on a sunny spring break morning in Charleston as she explores the world of brand building and AI innovation. Special guests include Hanna Jernigan, a marketing strategist, and Worth Gregory, the Chief Marketing Officer at Tactix AI. Wirth shares his journey from football coaching to the tech industry, highlighting how small innovations in branding and marketing can lead to significant business breakthroughs. Discover how AI is transforming football coaching and how a strong community-led marketing approach can drastically improve company valuation and sales. Tune in for valuable insights on content creation, side-by-side marketing, and the importance of storytelling.
00:00 Introduction and Spring Break Greetings
00:43 The Hummingbird Effect in Branding
01:15 Weather and Casual Conversation
01:55 Introduction to Wirth Gregory and AI in Branding
03:35 Wirth Gregory's Journey from Football to Tech
06:02 AI Innovations in Football Coaching
08:18 The Hummingbird Effect in Marketing Strategies
12:14 Building Community and Brand Advocacy
14:55 The Role of Content in Marketing
27:50 Innovation and Experimentation in Marketing
31:46 Conclusion and Final Thoughts
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