Best Brand Orientation Podcasts (2025)

1
S5E1: What Makes a Brand a Home? With Adelina Wong Ettelson, Global Head of Residences Marketing at Mandarin Oriental 43:51

1d ago43:51

43:51

Anant Sharma speaks with Adelina Wong Ettelson, Global Head of Residences Marketing at Mandarin Oriental, about the shifting expectations of today’s luxury homeowner—and what it takes to translate a world-renowned hospitality brand into meaningful, livable spaces. With experience across Dior, Shanghai Tang, and now leading one of the most respected…

1
Omnichannel planning cuts ad fatigue, builds brand, speeds sales: New research shows how; Nunn Media cuts acquisition cost 24% 30:38

3d ago30:38

30:38

Marketing budgets are declining just as paid media costs are rising – meaning brands get less for every dollar spent, and fewer dollars to start with. But latest research commissioned by The Trade Desk into omnichannel versus multichannel media planning could provide sweet relief. In short, the difference between omnichannel and multichannel planni…

1
Attribution is Broken: How Runa Measures What Actually Matters 45:21

4d ago45:21

45:21

The episode starts with a discussion on Joana Rocha’s unique experiences living in China and how they shaped her adaptability and perspective in marketing. It transitions into the challenges of marketing attribution and how changing from lead generation to account-based models can create more effective marketing strategies. The conversation delves …

1
#49 James Riley - Life Beyond the C-Suite 58:51

4d ago58:51

58:51

Apply to work with me: https://www.michaelxcampion.com/ James Riley spent decades leading one of the world’s most prestigious hotel brands. But this episode isn’t about boardrooms or five-star service, it’s about what happens after 40 years of executive employment. When James stepped down as CEO of the Mandarin Oriental Hotel Group, he didn’t slow …

1
The CMO Awards Podcast Ep5: Winners and finalists part 1: Why sticking it out for the long term is so important to the marketing chiefs at Intrepid, Kennard’s Hire and Patties Foods 1:03:15

6d ago1:03:15

1:03:15

While the numbers have been improving, CMOs still have the shortest tenure in the c-suite globally. Spencer Stuart data shows CMOs in Fortune 500 companies now have average tenure of 4.3 years against a c-suite average of 4.9 years. But variance is huge: Tellingly, Forrester data shows a 75% variance in average CMO tenure across the industries it t…

1
‘It’s all double duty’: A CMO, a CEO and an agency boss on brand v performance myths, the ‘mother metric’, and expensive mistakes to avoid 46:30

10d ago46:30

46:30

The marketing funnel doesn’t exist, suggests RAA CMO, Michael Healy. He thinks “too many marketers get too ideological about how you have to do brand and then awareness and then conversion”. He has an interesting anecdote about a $329 knife, his wife, and Meta, to support the theory. Healy says “the vast majority of marketers that I talk to – from …

1
S4E12: From Commodity to Community — The Value of Provenance, with Sarah Vachon of Citizens of Soil 45:33

10d ago45:33

45:33

What does it take to transform one of the world’s oldest commodities into a force for good? In this episode of What The Luxe, host Fred Moore sits down with Sarah Vachon, founder and CEO of Citizens of Soil, to explore how her purpose-driven brand is shaking up the olive oil industry. Sarah shares the personal journey that led her from supporting f…

1
Accidental CEO to Culture Maestro: Chris Dyer's Journey 44:01

12d ago44:01

44:01

Join Wendy Coulter and Hanna Jernigan from Hummingbird Creative Group as they dive into the world of brand building and culture with special guest Chris Dyer, a renowned culture consultant and keynote speaker. Chris shares insights from his journey as a former CEO managing thousands of employees, and his experience with the 'hummingbird effect' in …

1
Kahneman subverted: Behavioural economics weaponised as dark patterns pump ecom, platform profits – prepare for legal change, warns Consumer Policy Research Centre 30:31

13d ago30:31

30:31

Lawmakers around the world are setting their sights on ‘dark patterns’, the way consumer choice is manipulated wholesale by companies for profit – either directly by upselling and herding them into higher yielding decisions, or locking them into services, or “data grabs” that can be monetised indirectly. Australia is next off the rank, and business…

1
Franchising Success & The Burning Man Adventure! 35:39

19d ago35:39

35:39

Join Wendy Coulter and Hanna Jernigan as they discuss innovative marketing strategies and the 'hummingbird effect' with Jen Katzir, co-owner of We Fixit Garage Door and Gate. Jen shares her journey from co-founding a garage door repair business to establishing a unique venture supporting Burning Man participants. Learn how a small mindset shift can…

1
Insights from Serial Entrepreneur Glenn Poulos 43:15

26d ago43:15

43:15

In this episode, Wendy and Hanna speak with Glenn Poulos, a serial entrepreneur with extensive experience growing and selling businesses. They talk about the 'Hummingbird Effect,' where small innovations in branding can lead to significant impacts across various aspects of a business. Glenn shares his journey from starting in government work to bec…

1
S4E11: Designing Beyond Trends: Maria Grachvogel on Durable Luxury 42:34

26d ago42:34

42:34

In this episode, we sit down with Maria Grachvogel, the celebrated British fashion designer known for her distinctive approach to craft, creativity and conscious luxury. Maria shares her journey building a brand that has always prioritised artistic integrity, timeless design, and thoughtful production over fleeting trends. Spanning her early career…

1
#48 Bastien Le Coz & Gabriella Zavatti - How We Built a Global Luxury Brand Without Sacrificing Family Life 1:20:57

25d ago1:20:57

1:20:57

Apply to work with me: https://www.michaelxcampion.com/ Founded in 2015 by Bastien Le Coz and Gabriella Zavatti, Palatino Hospitality is a global leader in luxury hospitality, serving some of the world’s finest hotels — from Four Seasons, to One & Only, to Bulgari. But this episode isn’t just about building Palatino Hospitality and their recent mer…

1
The CMO Awards Podcast Ep4: Earning the CEO and CFO’s respect: What former marketing chiefs from Jurlique, Aldi, Mercer plus Tourism Australia’s former CFO did to better narrate the commercial value of ... 47:54

27d ago47:54

47:54

Host: Nadia Cameron - Editor - Marketing | Associate Publisher Short CMO tenure, job complexity, unrealistic expectations of delivery – commonly driven by short-term ultimatums – plus a disconnect on the metrics that matter, are all contributing to a dangerously common misalignment between CMOs and their CEOs and CFO. And it’s a recipe for trouble …

1
Inside the Strategy that Makes Trulioo a Trusted Expert | Dawn Crew, Chief Marketing Officer, Trulioo 33:29

1M ago33:29

33:29

In this episode, Araminta interviews Dawn Crew, CMO at Trulioo, about marketing and content creation in the compliance and regulatory sector. They explore Trulioo's content strategy, emphasising the need for specificity and accuracy. Dawn highlights the organisational collaboration required for effective content creation, the recent rebranding of T…

1
Libertarians and MAGA Part 2 - Coalitions or Compromise? With Austin Padgett 1:35:47

1M ago1:35:47

1:35:47

In this episode of the LCI Greenroom, Jacob Winograd hosts Austin Padgett for a deep dive into the ongoing coalition efforts between libertarians and the MAGA/MAHA movements. They explore the tension between staying principled and pursuing political pragmatism, particularly in the context of supporting Donald Trump as a strategic move. The discussi…

1
From Outsider to Overlord? Trump's Evolving Threat to Liberty 1:39:27

1M ago1:39:27

1:39:27

In this episode, Jacob is joined by Jeremiah Harding for an unfiltered conversation about Donald Trump's alarming shift toward authoritarianism. They discuss how Trump's record on war, foreign policy, surveillance, and civil liberties has deeply betrayed the liberty movement. Both reflect on the false promises of Trump’s outsider image, the reality…

1
Cutting Through the Sheet of Marketing Noise with Colin McIntosh 49:58

1M ago49:58

49:58

Join Wendy Coulter and marketing strategist Hanna Jernigan as they interview Colin McIntosh, founder and CEO of Sheets and Giggles. Discover how Colin has leveraged the Hummingbird Effect—small branding and marketing innovations leading to significant business successes. Colin shares stories about giving back to the community during COVID-19, the i…

1
S4E10: Owning the Horizon: Inside the World of Luxury Yachting with Anders Kurtén, CEO of Fraser 33:23

1M ago33:23

33:23

In this episode, we dive into the fascinating world of superyachts with Anders Kurtén, CEO of Fraser—the world's leading luxury yacht service provider. Anders shares why the core of yacht ownership isn't just about luxury—it’s about a human desire for freedom, adventure, and, simply, messing about in boats. Spanning Fraser’s evolution—from a post-w…

1
How Do We Empower Future Generations? Martha Bueno on Liberty Oriented Parenting and Activism 1:06:57

1M ago1:06:57

1:06:57

In this live conversation, Jacob is joined by Martha Bueno — a Cuban-American libertarian activist, communicator, and former Vice Chair of the Libertarian Party of Miami-Dade — for a deep and wide-ranging discussion on how we can actually advance liberty in our culture, our politics, and our homes. We’ll reflect on the incredible moment earlier thi…

1
The CMO Awards podcast Ep3: Why we need ‘growth’ in job titles: Former and current marketing leaders from Lion, SiteMinder and McCain on how they’ve oriented teams and culture to drive new growth and brand ... 52:38

1M ago52:38

52:38

Host: Nadia Cameron - Editor - Marketing | Associate Publisher At its core, the job of the CMO is to deliver business growth. And if Mi3’s story on marketing jobs recently and what company CEOs want in their marketing hires in 2025 is anything to go by, there is a recalibration back to topline growth rather than just pure cost cutting and efficienc…

1
Marketing to Customers Not Algorithms - Gee Ranasinha 58:40

1M ago58:40

58:40

In this episode, Wendy Coulter, a branding expert, is joined by Hanna Jernigan and special guest Gee Ranasinha, CEO of Kexino. They delve into the essential components of successful marketing, emphasizing the importance of building emotional connections with customers. Gee Ranasinha shares insights on leveraging the 'hummingbird effect'—where small…

1
The CMO Awards podcast Ep2: Tourism Australia, Google and ABC marketing chiefs on how they have won friends and influenced people – from CEO and exec stakeholders to staff 51:42

1M ago51:42

51:42

Host: Nadia Cameron - Editor - Marketing | Associate Publisher Being able to convince others is the most critical skill marketers need to possess – the whole job of marketing is to influence consumers to consider then purchase your brand, after all. But as marketers progress into senior management positions, they also need to get better at getting …

1
S4E9: Soft Power, Cultural Capital & British Luxury with Helen Brocklebank, CEO of Walpole 47:23

1M ago47:23

47:23

As CEO of Walpole, Helen Brocklebank leads the official body for British luxury, representing over 250 of the UK’s most iconic and innovative brands. In this episode, Helen shares her perspective on how craftsmanship, heritage and storytelling converge to create a form of ‘quantifiable soft power’ shaping how British culture is perceived around the…

1
Creating a Cultural Shift: Insights from Christine Bartlett on Brand Strategy 49:48

2M ago49:48

49:48

Dive deep into the power of branding with Christine Bartlett, former Chief Marketing Officer at SonicWall and a visionary in the cybersecurity marketing space. Discover how small innovations in branding can substantially impact corporate culture, operational breakthroughs, and business valuation. Christine shares insightful stories from her tenure …

1
#47 Benjamin Quinlan - High Performer Burnout Is REAL (No One Talks About This) 1:13:48

2M ago1:13:48

1:13:48

Apply to work with me: https://www.michaelxcampion.com/ Five years ago, we reconnected, basically as strangers. Five years later, we’re best of friends and business partners. When I decided to relaunch Playing the Inner Game in full HD video, leaving behind the lo-fi days of Zoom and audio only recordings, I knew exactly who the first guest had to …

1
Short-term ‘trap’: Oxford Uni professor warns on TV industry plan to build outcomes model – but still thinks they should build it; says agencies hold key to advertising beyond reach, and can lift his code ... 49:43

2M ago49:43

49:43

Oxford University Associate Professor Felipe Thomaz was a runaway Mi3 hit last year with a peer-reviewed paper that smashes the economics and relevance of audience reach. His analysis – based on 1,000 campaigns and a million customer journeys via Kantar and Wavemaker data – finds blunt use of reach will not deliver business outcomes, because not al…

1
Suncorp, OMD and Foxtel talk TV, streaming and sport sponsorships and where media measurement, outcomes need to go next 33:20

2M ago33:20

33:20

It was the sudden declines in footy audiences that did it for Suncorp Executive Manager of Media, Greg Kearney and OMD Chief Media Partnerships Officer, Marelle Salib. They knew that diehard sports fans don’t just ditch their teams overnight. But Kearney and Salib had years’ worth of market mix model (MMM) data that countered the volatile numbers c…

1
A Game-Changing Shift with Worth Gregory 32:54

2M ago32:54

32:54

Join Wendy Coulter on a sunny spring break morning in Charleston as she explores the world of brand building and AI innovation. Special guests include Hanna Jernigan, a marketing strategist, and Worth Gregory, the Chief Marketing Officer at Tactix AI. Wirth shares his journey from football coaching to the tech industry, highlighting how small innov…

1
S4E8: A Conversation with The Godfather of River Cruising, Rudi Schreiner 53:11

2M ago53:11

53:11

In this episode, we sit down with Rudi Schreiner, Co-Founder, Co-Owner and President of AmaWaterways, to explore his extraordinary journey from adventurer to entrepreneur. Rudi shares how his early travels - from Afghanistan to the Amazon - shaped his passion for exploration and led to the creation of AmaWaterways, redefining luxury travel on river…

1
Eyes on the pies: How Four'N Twenty and QMS struck new customer gold by mashing real-time Olympics content and dynamic ads – sales soar 30% 27:21

2M ago27:21

27:21

Four’N Twenty pies are literally baked-in to footy and Patties Food Group marketing boss Anand Surujpal gets a related proposition across his desk every week. But his challenge is to grow share through new buyers beyond “diehard footy fans” and tradies. So when the prop for the Paris Olympics landed, Surujpal saw an opportunity for a bigger demogra…

1
#46 How I Went From Pro Footballer to Coaching Fortune 500 Executives [My Story] 39:05

2M ago39:05

39:05

Apply to work with me: https://www.michaelxcampion.com/ I used to be too shy to speak in class. Now I coach executives, founders, and venture capitalists, how to speak more persuasively. This is the full story arc - from shy kid in Hong Kong to investment banker, to wine expert, to professional footballer, to entrepreneur, and now keynote speaker a…

1
Bench strength: How Freedom Furniture, Wesfarmers Health, REA Group CMOs are keeping the crazy pace on team capability and next for the Australian Marketing Institute’s skills assessment and capability ... 52:59

2M ago52:59

52:59

Host: Nadia Cameron, Editor - Marketing | Associate Publisher Amid all the hype, excitement and trepidation around digital, marketing automation, data utilisation and now AI coming into marketing, is the very real need to build team capability and empowerment to actually use the tools effectively – and in a way that delivers business outcomes. As I…

1
‘Time to harvest’: SCA chief John Kelly on LiSTNR’s rise to payback machine, ‘insatiable’ demand, and an opportunity that Meta and co. have missed 28:42

2M ago28:42

28:42

SCA has spent four years building its uber-app LiSTNR from idea to the fulcrum of its audio business. It’s got 2.25m logged-in users, knows their postcodes – handy ahead of the federal election – what they listen to and what they might want to hear next. Kelly says acquisition is no longer core focus – “we’ve got the base we wanted to get” – and SC…

1
How to Make Your Fintech B2B Marketing Less Boring | Jeremiah Glodoveza, SVP Head of Marketing at Nium 40:56

2M ago40:56

40:56

In this episode, Araminta interviews Jeremiah Glodoveza, SVP Head of Marketing at Nium, on enhancing B2B marketing by leveraging techniques from the entertainment industry. They discuss focusing on core pain points and storytelling to engage audiences. Glodoveza shares insights from his experience in both tech and entertainment, including Zelle's t…

1
S4E7: Honouring Heritage in The Electric Revolution with Seb Inglis-Jones, Co-Founder of Maeving 45:48

2M ago45:48

45:48

In an exploration of innovation that honours tradition, we welcome one of the co-founders of Maeving, Seb Inglis-Jones to What The Luxe. Their journey from a shared concern about climate change to creating electric motorcycles that capture the soul of classic British design reveals the delicate art of evolution in the world of mobility. Seb navigat…

1
‘Clients in on it, boatloads of cash, complex, opaque corporate structures’: Principal media arbitrage trading spreads to TV, out of home, audio as holdco’s, retail media pile in; ex-IPG, GroupM, Omnicom ... 48:34

2M ago48:34

48:34

Host: Paul McIntyre | Executive Editor Media agency holding company CEOs are openly acknowledging the importance of arbitrage-based principal trading to their business models – and it’s spreading rapidly out of digital display into TV, audio, digital out of home, connected TVs and beyond. Former UM Global Chief Media Officer Joshua Lowcock, who lef…

1
‘Size the opportunity, then seize it’: Flight Centre global CMO prepares for category expansion, revenue take-off via owned media-publisher pivot 30:24

2M ago30:24

30:24

Four years ago, Flight Centre’s global CMO Megan Henderson was tasked with leading a sweeping restructure of Flight Centre’s worldwide marketing operation – centralising five teams into one while overhauling its martech stack and contracts and simultaneously finding efficiencies and growth. Daunting. But Henderson knew that Fight Centre’s 60 millio…

1
‘Reach alone no longer works’: Why News Australia fired up engagement debate and how Tubi video streaming rights will shake-up BVOD with audience intent signals to sell more Subways 31:10

3M ago31:10

31:10

Mi3’s most read story of 2024 came via an Oxford University marketing scientist’s peer-reviewed paper underlining precisely why not all reach is equal. Based off analysis of 1,000-plus campaigns and a million customer journeys via Kantar and Wavemaker, the data shows optimising for reach alone rarely tallies with business growth. In fact, in almost…

1
The CMO Awards Podcast Ep 1: Former CMOs of Westfield, Audi, Kimberly-Clark reveal relentless financial scrutiny, growth intent and risk factors driving exec and board expectations of marketing 57:52

3M ago57:52

57:52

Welcome to the first in our CMO Awards podcast series, powered by Mi3. This limited-episode series dives into the key topics and issues making up how marketing as a function, and its leaders, contribute to growth. To do this, we’re engaging in a select number of conversations with industry luminaries, CMO Awards judges, former CMO50 winners, curren…

1
‘The accountability for creativity stops with me’: Suncorp’s brand-CX chief Mim Haysom dukes it with Sir John Hegarty and Val Morgan Cinema’s Guy Burbidge on attention, entertainment, culture and marketing ... 57:48

3M ago57:48

57:48

Mim Haysom’s world-beating, Cannes-winning One House initiative at Suncorp in 2022 was a big bold bet on innovative, mould-breaking marketing that Suncorp’s executive leadership and board only saw days before a documentary on the initiative was set to broadcast on Nine. “The first time the board saw One House, I took them into the auditorium and pl…

1
S4E6: Restoring Natural Abundance with Ben Goldsmith, Financier and Founder of the Conservation Collective 51:24

3M ago51:24

51:24

In an exploration of a different kind of luxury—the luxury of a thriving, abundant natural world—we welcome Ben Goldsmith, a visionary conservationist, to What The Luxe. His journey from the world of finance to the forefront of global rewilding is a testament to a profound passion for restoring ecological balance and creating a lasting legacy.…

1
Two second rule: System1 and JCDecaux effectiveness research shows 70% of Out-of-Home ads fail, the brands nailing it – and seven easy fixes 41:28

3M ago41:28

41:28

A world first creative benchmarking study from System1 and JCDecaux has run stacks of Australian Out-of-Home ads through its globally-renowned effectiveness scoring system and drawn a stark conclusion: 70 per cent of outdoor ads fail to move the needle. Andrew Tindall, SVP – Global Partnerships at System1, goes even further: “No-one understands how…

1
The B2B Content Strategy That Transformed ComplyAdvantage’s Growth | Will Thompson, Marketing Director, ComplyAdvantage 45:08

3M ago45:08

45:08

The new episode of Market Like a Fintech explores content marketing for regulatory technology (RegTech). It discusses why compliance professionals are avid content consumers and how creating high-quality content can help RegTech companies like Comply Advantage stand out. Featured in the episode is Will Thompson, marketing director at Comply Advanta…

1
Be Different or Be Dead with Roy Osing 1:05:11

3M ago1:05:11

1:05:11

In this insightful episode, Wendy Coulter and Roy Osing discuss the essential steps to building a strong brand and unlocking unprecedented business results. Wendy, a brand expert, introduces Roy, a disruptor who took a startup to $1 billion in sales. Together, they unpack Roy's unique 'Be Different or Be Dead' approach, the importance of strategic …

1
CDP Payoffs and Pitfalls: Australian brands are slashing customer acquisition costs, gaining behavioural insights, and getting ready for AI in their customer data tech but the devil hits in implementation ... 47:00

3M ago47:00

47:00

Host: Andrew Birmingham, Editor - CX | Martech | Ecom Two years after a Mi3 published a comprehensive analysis of the customer data market in Australia, we revisited many of the brands we spoke with to assess their progress and measure their return. Companies that have persevered are realising strong returns and extending beyond their early use cas…

1
SCA backs hyper-local radio, earlier ad integration to beat rival’s $200m metro talent transplant, rides anti-global, anti-algo new wave 33:07

3M ago33:07

33:07

Rival radio networks are transplanting big talent from Sydney and trying to make it work in Melbourne. SCA Chief Content Officer, Dave Cameron, is taking the opposite strategy. Local talent that “speaks the language of the city” and gets the “fabric” of its suburbs is particularly crucial for breakfast audiences, he says. Plus, as platforms and con…

1
Co-Developing Success: Mike Ganey's Marketing Strategies 1:05:55

3M ago1:05:55

1:05:55

Join Wendy Coulter as they dive deep into the power of branding and its surprising impacts, with special guest Mike Ganey—a marketing veteran with experience at Anheuser-Busch, Balson, and House-Autry Mills. In this episode, Mike shares insights on the importance of developing a strong brand, the value of customer-focused innovations, and how marke…

1
Mastering Mindset: Joe Novara on the Power of Positive Change 38:58

4M ago38:58

38:58

Join Wendy Coulter as she hosts Joe Novara, a coach and speaker, along with Hanna, a marketing strategist, to explore the profound impact of the Hummingbird Effect on business and personal growth. Discover how small branding innovations can manifest in significant outcomes, hear Joe's transformative journey from the printing industry to coaching, a…

1
Does the Bible Teach Free Market Capitalism? Exploring Austrian Economics with EconBro 1:00:01

4M ago1:00:01

1:00:01

In this episode of LCI Greenroom: Open and Unscripted, host Jacob Winograd welcomes EconBro, a Nigerian minister and Austrian economist, to discuss the intersections of Austrian economics and Christianity. They explore the foundational principles of Austrian economics, its focus on individual human action, and its contrast with collectivist economi…

Podcasts Worth a Listen

Brand Orientation Podcasts

Podcasts Worth a Listen

Quick Reference Guide